Specialty Mobile Apps Gains Traction

Specialty Reports, Inc. Product Rapidly Draws Buyers

NEW YORK, NY – August 25, 2011 – (Motor Sports Newswire) – Specialty Reports, Inc., a subsidiary of Sparta Commercial Services, Inc. (OTCBB: SRCO), today announced that since the recent launch of its Specialty Mobile Apps product the response from powersports, auto and recreational vehicle dealers has exceeded expectations, with orders for the unique mobile apps increasing every month.

As the business world continues to adopt mobile app technology, often paying many thousands of dollars for a customized app that will work with iPhone and Android devices, the Specialty Mobile Apps product (www.specialtymobileapps.com) enables businesses to have access to a revolutionary platform where they can build and manage their own mobile app easily and quickly, at a fraction of the customary cost. Building a Specialty Mobile App from the radically innovative platform requires no particular technical expertise; a myriad of customizable images and content features can be easily uploaded to a dedicated server from which the app can be “published” to the appropriate smart phone app platform.

Because of the depth of its knowledge and familiarity with the powersports, auto, and RV markets, Sparta Commercial and its subsidiary, Specialty Reports, Inc. decided to initially focus on the promotion of the Specialty Mobile App product to those market segments.  In addition to a number of automotive and RV dealers, a few early adopters in the motorcycle industry include:

  • Big 4 Cycles & Marine – Indiana
  • Adventure Harley-Davidson – Ohio
  • Cowboy Harley-Davidson – Texas
  • Thunder Tower Harley-Davidson – South Carolina
  • Ray Price Harley-Davidson – South Carolina
  • Ray Price Triumph – South Carolina
  • Harley-Davidson of Ocean County – New Jersey
  • American Motorcycle Trading – Texas
  • Mad River Harley-Davidson – Ohio
  • Superstition Harley-Davidson – Arizona
  • Anthem Harley-Davidson – Arizona
  • Prestonburg Honda – Kentucky
Commenting on the rapid acceptance of Specialty Mobile Apps within the targeted business categories, Anthony Havens, CEO of both Sparta and Specialty Reports, said “The unusually strong enthusiasm that we’re seeing every day from retail powersports, auto, RV dealers, and others about our new Specialty Mobile App is a powerful endorsement of the product’s value.  It reinforces our initial belief that we could develop and introduce a mobile app platform that could be utilized by almost anyone, at a cost that virtually any business can afford.”

About Specialty Reports, Inc.

Specialty Reports, Inc., a subsidiary of Sparta Commercial Services, Inc. offers a range of much-in-demand online tools and products that include a competitively priced Specialty Mobile App product for Powersports, Recreational Vehicle, Watercraft, and Auto dealers, utilizing the most advanced technologies currently available (www.specialtymobileapps.com); Cyclechex Motorcycle History Reports (www.cyclechex.com); RV Checks for Recreational Vehicle History Reports (www.rvchecks.com); and CarVin Report (www.carvinreport.com), with all of the vehicle history reports cited above designed for consumers and retail dealers.

About Sparta Commercial Services, Inc.

In addition to the variety of products marketed by Specialty Reports, Inc., a subsidiary of Sparta Commercial Services, Inc., Sparta also offers consumer financing products through a nationwide network of powersports dealers, and an ever-growing Municipal Leasing Program for local and/or state agencies throughout the country seeking a better and more economical way to finance their essential equipment needs, from police motorcycles and cruisers, to EMS equipment and busses, to virtually any type of materiel required. Sparta is an innovative and diversified Company dedicated to identifying the needs and interests of its targeted markets, and developing products and services specifically designed to meet those needs and interests now, and well into the future.


Sandra Ahman
Corporate Secretary
Sparta Commercial Services, Inc.
(212) 239-2666

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov

SOURCE: Sparta Commercial Services, Inc.