Polaris launches adventure vehicles in India

by Abhishek Chaliha

JASOLA, NEW DELHI – August 24, 2011 – (Motor Sports Newswire) – Polaris Industries was established in 1954 and operates in more than a 100 countries at present. Polaris Industries Inc has an aggressive strategy for capturing global market share in the off-road vehicle segment. They already have one of the healthiest market shares amongst its competitors in its home market the USA. And their latest goal is to capture market share in the emerging markets. Which is why Polaris have started Polaris India Pvt Ltd a wholly owned subsidiary of Polaris Industries Inc has been setup in India to cater to the off-road market and gain the first movers advantage of this untouched market in India. With the launch of its adventure vehicles Polaris wants to kick off an off-road revolution in India.

The head office of Polaris India Pvt Ltd is located in Jasola, New Delhi. There are 10 dealerships in India and bookings for their All Terrain Vehicles (ATV), Off-road Vehicles (ORV) and Snowmobiles are open from today. The first batch of vehicles will be delivered to customers from September onwards. All their vehicles are Completely Built Units (CBU), depending on the demand from the Indian market Polaris may at a later stage consider building their vehicles here. The Indian Defence Forces have booked the first set for the Polaris Snowmobile.

Mr. Pankaj Dubey, Managing Director – Polaris India Pvt. Ltd. Commented on the launch by saying, ““Polaris India will uphold the core values of the Polaris brand which is renowned the world over for flawlessly executed design and a passion for improving the riding experience which our vehicles offer. We plan to heavily invest in Indian market in terms of people, machinery, and infrastructure.”

The bold move of making the first movers advantage into the Indian market was backed by Mr. Dubey when he said, ““The specialized automobile market is at a very nascent stage in India at this time. Our principal aim is to sensitize the consumers and create a new market for the possible options available in recreational vehicles such as ATVs, off-road jeeps (Polaris RANGER RZR Side-by-Side vehicle) and snowmobiles, and to generate more interest in these activities. We will focus on the utility application of our vehicles in areas of construction, forest, military, police and Para military forces”

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