Dealer Expo and American V-Twin Dealer Show Partner with Dealership University to Provide Valuable Educational Learning Experience

IRVINE, CA – August 24, 2011 – (Motor Sports Newswire) – Advanstar Communications has partnered with Dealership University to create a comprehensive Educational Learning Experience for attendees at the 2012 Dealer Expo and the American V-Twin Dealer Show, both set to take place at the Indiana Convention Center, in Indianapolis, IN, February 17-19, 2012. Dealership University, an industry leader in powersports dealer training and marketing, will produce a far-reaching program specifically designed to deliver real world solutions to the problems confronting powersports retailers.

Atlanta-based Dealership University boasts a combined 35 plus years of dealership experience. They have provided powersports dealers across the country with experienced instruction and curriculum topics including best practices in sales, finance, parts and accessories, service and more. The brand will bring their wealth of industry knowledge and experienced instructors to deliver an educational experience that is current, relevant and insightful.

“Our objective is to deliver an entirely new educational model this year that will deliver measurable value to our Show attendees and to build a unique information program for the V-Twin industry at our American V-Twin Dealer Show,” said Advanstar Powersports Brand Director, Kerry Graeber. “Dealership University is the ideal partner to work with us in developing a curriculum that will help dealers grow their business. Rod and his team bring an incredible insight to the project and truly understand the challenges that dealers are facing in this tough business environment.”

Graeber added that along with the 30-plus individual classroom seminars that will be presented by Dealership University, American V-Twin Dealer Show and Dealer Expo attendees will benefit from a variety of other educational offerings including an industry leadership panel, speakers and workshops, among other things.

As part of the overall educational initiative being developed, Dealership University will also provide content for Dealernews Magazine. “Having an ongoing presence in Dealernews is part of our plan to offer year round education,” said Graeber.

“Dealers will now benefit from even more topical, relevant materials in Dealernews and dealernews.com as well as the expanded program at Indy. We plan on using all of the tools at our disposal to deliver a program that truly assists dealers.”

“We’re very excited to be bringing our depth of resources and longstanding tenure in the Powersports Industry to synergize with such premium brands as Dealer Expo and the newly launched American V-Twin Dealer Show”, said Dealership University Founder and President Rod Stuckey.

“We’re fully immersed in this industry and understand the current challenges dealers face to maintain profitability in this market. My team and I are really looking forward to sharing our expertise and delivering up to date, real world money making best practices through Advanstar’s trade events and through Dealernews magazine.”

The premier weekend destination for the entire powersports industry known as Indy, featuring the 2012 Dealer Expo and the 2012 American V-Twin Dealer Show, will take place February 17-19, 2012, at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, Indiana. Dealer Expo is the largest powersports dealer event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place each year for an unprecedented $145 million shopping experience. Dealer Expo is open to qualified members of the powersports retail trade. The American V-Twin Dealer Show will be a truly distinct experience for all things V-Twin. The show will deliver: cutting-edge products and services; a customized educational experience, an exclusive auction of used Harley-Davidson motorcycles and a unique environment for product buying, education, industry networking and entertainment. For more information please visit www.dealerexpo.com and www.vtwinshow.com

####