Traxxas Becomes Newest Supporter of the Lucas Oil AMA Pro Motocross Championship

Official Radio-Controlled Cars and Trucks of American Motocross

MORGANTOWN, WV – August 18, 2011 – (Motor Sports Newswire) – MX Sports Pro Racing and Alli, the Alliance of Action Sports, have announced that Traxxas, “The Fastest Name in Radio Control®,” will become the newest supporter of American Motocross. Beginning this past weekend at Unadilla, the innovative company assumed the role of “Official Radio-Controlled Cars and Trucks” of the Lucas Oil AMA Pro Motocross Championship, which will culminate in title sponsorship of the season-ending Traxxas Pala National on September 10, from Pala, Calif.

In addition to the initiatives that will cement Traxxas’ position within the American Motocross industry, the company has also implemented the Traxxas Holeshot Challenge. During opening ceremonies, several of Traxxas’ most elite radio-controlled models will face off on the start straight at each of the remaining rounds of the season. The all-out drag race to determine a winner will showcase the tremendous speed of these small-scale vehicles.

“Traxxas is a major supporter of some of motocross’ most successful teams,” said Alli’s Mark Carter. “We are thrilled to welcome them as an integral part of the steadily-growing list of valued partners within the Lucas Oil AMA Pro Motocross Championship. They are a well-respected entity within our industry, and the affiliation with this championship will be beneficial for everyone involved.”

Traxxas’ on-site presence will also extend to the thousands in attendance over the course of the final month of competition. The company’s one-of-a-kind, mobile demo exhibit will allow fans to get a first-hand experience of the various top-of-the-line, radio-controlled vehicles that Traxxas has to offer. With the fastest radio-controlled vehicles in the world – that can reach speeds of up to 70mph – the hands-on display will drive any fan to buy a Traxxas model of their own.

“Traxxas is excited to sponsor the AMA Pro Motocross Championship,” said Damron Atkins, Traxxas Marketing Manager. “We’re looking forward to bringing high-performance Traxxas fun to motocross fans at Southwick, Steel City and Pala. We’re very proud of our success in supercross, and are thrilled to now be the ‘Official Radio-Controlled Cars and Trucks of the AMA Pro Motocross Championship.'”

Traxxas was founded in 1986, and is the innovator of “ready to run” (RTR) models. Before the company popularized the concept, the radio-controlled hobby was built around kits that required assembly and painting, and did not include all the electronics required to operate them. Traxxas changed all that by offering fully-assembled models with the performance of kits, but the convenience of professional assembly. Since then, “RTR” models have become the industry standard. Traxxas takes the concept further with “Ready-To-Race®,” and offers the most complete, highest-performance RTR models available.

The Lucas Oil AMA Pro Motocross Championship continues for its final three rounds of competition, beginning next weekend with the Rockstar Energy Southwick National on August 27, from Southwick, Mass. The Steel City Motocross National commences on September 3, from Delmont, Pa., while the Traxxas Pala National brings the summer season to a dramatic conclusion on September 10, in Southern California.

Tickets for the upcoming Lucas Oil AMA Pro Motocross Championship are on sale now at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For media information about the Lucas Oil AMA Pro Motocross Championship, please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil AMA Pro Motocross Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the Dew Tour, Winter Dew Tour, China Invitational, King of Wake series, and the Gatorade Free Flow Tour. Alli TV Productions creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the AMA Pro Motocross Championship.” Visit www.LucasOil.com.

AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

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