Viper Motorcycle Company Announces Wellborn Muscle Car Museum as Initial Platinum Dealer

Commences 2012 Platinum and Gold Dealer Marketing Plan

AUBURN, AL – August 17, 2011 – (Motor Sports Newswire) – Viper Motorcycle Company (OTCQB: VPWI), a wholly owned division of Viper Powersports announced today that it has signed the Wellborn Muscle Car Museum as its initial 2012 Platinum Dealer.

According to Colbert Seagraves, VP of Marketing and Racing Operations for the Viper Motorcycle Company, “We are very pleased and excited to introduce The Wellborn Muscle Car Museum as a Platinum Viper Dealer for 2012. Our commitment to excellence is represented by our choice of Platinum Dealers.”

Tim Wellborn, owner of the Wellborn Muscle Car Museum commented, “The Viper has a combination of awesome performance and style that is unparalleled throughout the world. I am excited to add the Viper-Room to the entrance of the Museum, adding another reason for performance enthusiasts to visit our unique destination.” The Wellborn Muscle Car Museum is located in Alexander City, Alabama which boasts one of the largest muscle car collections in the World, can be found on the internet at .

John Silseth, CEO of Viper Powersports stated, “Viper products are in a league of their own and we are establishing a distribution network to match. We are in the process of transforming our distribution network and are targeting demographically key dealers and distributors. Initial shipments of our motorcycles out of our new Auburn facility are scheduled to commence in September.”

ABOUT VIPERPOWERSPORTS INC: Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (, provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper’s long term success as America’s newest domestic OEM of motorcycles. Viper Motorcycle Company website is .

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

Mike Mann
VP Investor Relations
Viper Powersports, Inc.
Tel: 512.971.1729

SOURCE: Viper Motorcycle Company