Cycle Gear Selects CognitiveDATA for Marketing Database Solution

LITTLE ROCK, AR – August 16, 2011 – (Motor Sports Newswire) – CognitiveDATA, a wholly owned subsidiary of Merkle, Inc., which specializes in innovative solutions that are highly accurate in recognizing, valuing, and reaching customers, announced that Cycle Gear, the largest retailer of motorcycle parts, apparel, and accessories has selected CognitiveDATA’s IntelliBASE as their customer relationship marketing platform. IntelliBASE is a configurable marketing solution designed specifically for multi-channel merchants that provides instant visibility to customer value and trends, gives insight into marketing campaign performance across multiple channels, and delivers integrated campaign creation and reporting.

With IntelliBASE, Cycle Gear has a robust, yet flexible platform for engaging customers and optimizing customer relationships through different direct marketing channels and media including within retail stores, direct mail, and digital vehicles. Since CognitiveDATA hosts and maintains the solution, there is no need for Cycle Gear to dedicate technical infrastructure, staff or other resources to maintain the solution. This approach allows Cycle Gear to focus on growing its business by optimizing customer value and customer relationships through the execution of marketing campaigns that are powered by CognitiveDATA’s information and tools.

“When considering various customer relationship and campaign management platforms, we were looking to engage the next generation of marketing database capability, and CognitiveDATA’s IntelliBASE was the perfect fit,” said Cycle Gear chief marketing officer, Johnny Lin. “It is specifically designed for specialty retailers, such as Cycle Gear, and is built upon a foundation of intimate customer recognition with a highly accurate view of campaign and cross-channel performance. We believe CognitiveDATA’s commitment to an accurate customer view will help us better understand our customers and their purchasing decisions, allowing us to optimize our contact strategies in ways not previously attainable. We will be able to easily gain detailed insight with a few clicks and in a few seconds. And our customer view is kept consistently up-to-date thanks to CognitiveDATA’s advanced data hygiene technology.”

“Cycle Gear’s need to have a completely accurate view of their customers, while expanding their retail footprint and direct marketing activities, is a perfect match for our marketing database solution. CognitiveDATA’s solution was built by marketers, for marketers and we are thrilled to have such a growing retail brand as a user of our platform,” said Rod Ford, chief executive officer of CognitiveDATA. “Companies today are searching for better price-value alignment than previously achievable with other marketing databases. We are confident that the excellent engineering behind our solution resonates with catalogers, internet retailers, and specialty retailers looking for robust database marketing capabilities at an affordable price.”

About Cycle Gear

Cycle Gear is the first mover of specialty retailer parts, apparel and accessories for motorcycle and ATV enthusiasts. The 34-year old company is the premier retailer in the motorcycle/ATV retail aftermarket and is the only national retail chain in the industry, operating 97 stores in 26 states. For more information on Cycle Gear visit

About CognitiveDATA— A Merkle Company

Founded in 2001, CognitiveDATA is a marketing technology company recognized as a leader in new innovations that improve the quality of customer and marketing data. Companies in the retail, communications, insurance and publishing sectors, as well as associations and nonprofits, benefit from CognitiveDATA’s effective approach to data optimization. CognitiveDATA has been recognized by both Inc. magazine and the Deloitte Fast 500 for its impressive growth, and its data quality technology is an NCDM award winner. The company is a wholly owned subsidiary of Merkle and is headquartered in Little Rock, with offices in Baltimore, New York, Minneapolis, and San Rafael, California. For more information, visit

About Merkle

Merkle is the nation’s largest and fastest growing customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer MarketingTM programs. With more than 1,400 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Seattle; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit

Company Contact
Merkle, Inc.
Sarah Piccirilli, 443-542-4288