Brunswick and Constellation Launch Top Dealer Management Software for Less

LAKE FOREST, IL – August 12, 2011 – (Motor Sports Newswire) – Brunswick’s (NYSE: BC) dealer services team, through Brunswick Dealer Advantage, is now offering state-of-the-art dealer management software support for the entire marine dealer network with exclusive preferred pricing on leading IDEAL and IDS products and services from Constellation Dealership Software, a division of Constellation Software Inc. (TSX: CSU), an over $600 million vertical market software company headquartered in Toronto, Canada.

Brunswick Dealer Advantage now offers a broad menu of 28 leading business services to its marine dealership community, all designed to help dealers attract more customers, retain employees, improve operations and lower costs. Constellation Dealership Software’s fully integrated dealer management software lets dealerships gain greater control of their business by leveraging access to real-time transaction data throughout the business. With better information, dealers can manage their business for maximum performance.

“The mission of Brunswick Dealer Advantage is to provide services and benefits that help our dealers to grow.” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “We are pleased to be able to offer preferred pricing on leading management software products and services that can help all our dealers run a tighter ship. Information is power and advanced dealer management software offers our dealers an important competitive edge.”

Constellation Dealership Software has been at the forefront of dealer management software solutions for over 15 years, serving the marine, automotive, powersports and RV industries. Constellation’s suite of marine dealership management software offers comprehensive solutions for the individual needs of dealerships of any size. Some of the most successful Brunswick marine dealers in the country already rely on Constellation software to get the job done.

“We are honored to provide our services as participants in Brunswick’s exclusive Dealer Advantage program,” said Constellation General Manager Daniel Zinman. “We believe our consistent track record of innovation, growth and unique ability to serve the needs of all marine dealers, regardless of size and budget, offers strong support for Brunswick’s broad and varied dealer body. We see this as the beginning of a long and productive relationship.”

Constellation Dealership Software provides a broad, state-of-the-art suite of products and services with comprehensive and easy to navigate software solutions for dealers of all sizes. From the affordable IDEAL Computer Systems for dealers with less than 10 employees, to a brand-new IDS ASTRA SMS “Cloud” system for medium dealers with 10-20 employees, and even a completely updated IDS ASTRA G2 in-house server system for large dealers with more than 20 employees. All software products help dealers get greater control of their business to perform faster and better.

“Management tools like the software products from Constellation empower dealers of all sizes to get even stronger, which is what Brunswick Dealer Advantage is all about,” said Brunswick Boat Group President Andy Graves. “Having greater control of your business lets you drive greater performance. Constellation’s ability to automate routine administrative tasks and track performance frees up dealers to identify new market opportunities, sell more and make more.”

Constellation software products store and deliver real-time transaction data across sales, service, customer relationship management, finance and insurance, parts, purchasing, inventory control, performance metrics and more. And the software offers the latest, easy-to-use graphic interfaces for every major function. For the IDS products, a custom Brunswick “pipeline” even offers direct submission of warranty registrations, warranty claims and parts ordering. Expert dealer training is always available on-site or on-line. And it is all supported by people who understand marine industry needs.

“Constellation helps dealers thrive and succeed by putting their whole business at their fingertips,” said Sean Raynor, Constellation Dealership Software chief operating officer. “Our products and services can truly transform a dealership by providing the right tools for running their business more effectively, efficiently and profitably. We are very pleased to get the opportunity to participate in the Brunswick Dealer Advantage program, and look forward to helping drive greater growth for Brunswick’s leading marine dealer network”.

There is no cost to the dealer to participate in Brunswick Dealer Advantage, and dealers can choose the number of programs that fits their unique business needs. Dealers can contact Constellation Dealership Software directly for more information about their services by calling 800-737-1620 or visiting Dealers can learn more about all 28 marine dealer services offered through Brunswick Dealer Advantage by calling 1-877-462-3884 or by visiting

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to enhance the long-term profitability of Brunswick’s dealer partners. In the United States, there are 28 business services focused on three areas: attracting more retail customers, rewarding employees and enhancing profitability. Retail marketing services include: Blue Water Finance, Boater’s Choice insurance, Brunswick Product Protection and Mercury Product Protection extended service contracts,,,, and ARI internet marketing. Employee rewards include discounts on Brunswick Billiards and Life Fitness products and savings on Aetna dental and vision care. Profitability enhancing services include the Brunswick Dealer Certification program, preferred pricing on Constellation Dealership Software management services, inventory financing through Brunswick Acceptance Corporation, savings on Staples office products, US Bank credit card processing and more. For information on all Brunswick Dealer Advantage programs, visit or call 877-462-3884.

About Constellation Software Inc.
Headquartered in Toronto, Ontario, Canada, Constellation Software Inc. is a premier international provider of vertical market software, with offices and customers in over 30 countries, generating consolidated annual revenues in excess of US $600 million. Publicly traded and comprised of over 14,000 customers, Constellation Software Inc. has a mission to acquire, manage and build an exceptional and diverse portfolio of companies, selling software products to help customers achieve their business goals and objectives.

Constellation Dealership Software is a wholly-owned subsidiary of Constellation Services Inc. and provides a suite of market-leading dealer management software products designed specifically for the marine, automotive, powersports and RV industries. Over 1,500 dealerships across North America rely on the division’s dealer management software products to make their business more successful. To learn more about Constellation Dealership Software, call 800-737-1620 or visit

Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847-735-4617


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