Performance Machine Acquires Xtreme Machine Wheels

LA PALMA, CA – August 5, 2011 – (Motor Sports Newswire) – Performance Machine, the industry leader in aftermarket wheels, brakes, controls and motorcycle accessories, announces it has acquired Xtreme Machine Motorcycle Wheels USA.

Well known in the custom bike business, Xtreme Machine has been manufacturing billet wheels for more than a decade. In fact, Xtreme has been the recipient of the coveted “V-Twin Wheel Design Of The Year” award three times for their extraordinary designs. “Xtreme Machine has always been a well-respected brand and Performance Machine will continue to manufacture motorcycle products under the Xtreme Machine brand name,” explains PM president Mark Finnie.

“We feel that the Xtreme Machine line of wheels is a natural addition to Performance Machine’s diverse brands,” Finnie adds. In addition to the flagship PM-branded products, the wheel line has grown to include edgy, game-changing designs of RSD (Roland Sands Design) and the Forge Tec private label line. “Our goal is to expand the scope of the Xtreme Machine product line, further rounding out our offerings to motorcycle enthusiasts.”

Finnie says Performance Machine’s latest addition wouldn’t be complete without bringing Rod Brogdon on board as the Brand Manager. “Rod’s passion has driven the Xtreme Machine Brand for the past 11 years,” notes Finnie. Brogdon’s long-term relationship with billet goes to the start of his career in automotive wheels with Boyd’s in 1987, back before joining the motorcycle aftermarket in 1993.

“In the past ten years, Rod has worked diligently to build Xtreme Machine and there is no one better equipped to help grow the brand,” says Finnie. “Rod’s investment in Xtreme runs deep and we are grateful to have him as part of the Performance Machine team.”

“Performance Machine has set the industry standards for motorcycle wheels,” adds Brogdon. “I am very pleased to be part of such a prestigious team.” Xtreme Machine’s manufacturing operation will move from Jacksonville, IL, to operate as part of Performance Machine’s facility in the immediate future.

Performance Machine is part of the MAG (Motorsports Aftermarket Group) family of top powersports brands, and PM’s pick up of Xtreme Machine rounds out MAG’s wheel range. Companies in the MAG family of brands include Vance & Hines, Kuryakyn, Mustang, Progressive Suspension and RSD, among others.

For more information, contact Kelli Murrow at 714-228-8407 or kmurrow@performancemachine.com

About Motorsport Aftermarket Group
Founded in 2000 and headquartered in Irvine, CA, Motorsport Aftermarket Group (MAG) is a family of leading brands and businesses in the motorsport industry. MAG businesses and brands operate worldwide as independently managed business units. MAG businesses and brands work together in product design and development, marketing and advertising, and special events, and receive support from the MAG corporate office in the areas of business development, finance, sourcing, information technology, sales, marketing and administration. For more information, visit www.maggroup.com.

About Xtreme Machine
Founded in 2000 by hot rod industry veteran Rod Brogdon, Xtreme Machine is a manufacturer of high-end motorcycle wheels and other motorcycle related accessories. A three-time winner of the “V-Twin Wheel Design Of The Year” award at the annual V-Twin Expo, the brand is based in Jacksonville, IL and will now operate as a division of Performance Machine under the MAG umbrella. For more information, click on www.xtrememachineusa.com

About Performance Machine
Performance Machine began manufacturing custom motorcycle parts out of a small shop in Paramount, CA, in 1970. An inherent talent for machining and fabricating combined with a passion for motorcycles has always been the driving force behind Performance Machine. A member of the MAG family of brands, Performance Machine currently operates out of a state-of-the-art manufacturing facility in La Palma, CA. PM continues to set standards in the motorcycle industry with everything from design, testing and manufacturing… all performed in-house in order to maintain superior quality. For more information, visit www.performancemachine.com

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