Follow the leader: GEICO rides into Sturgis as the lead sponsor

WASHINGTON, DC – August 5, 2011 – (Motor Sports Newswire) – Motorcycle fans! Are you ready? GEICO announced today that it will serve as the lead sponsor for the largest summer destination for motorcycle enthusiasts from across the U.S. More than half a million people are expected to converge on Sturgis, S.D., August 6-13, 2011, for the 71st Annual Sturgis Motorcycle Rally.

“Sturgis is one the largest and most well-known motorcycle events in the world,” said Ted Ward, GEICO vice president. “2011 marks the seventh year we have been participating, and we are excited to serve as a lead sponsor. It gives us ample opportunity to build GEICO brand awareness and promote our family of products to very special customers.”

GEICO will have activities and events at two locations in Sturgis. On Main Street, there will be a “Meet and Greet Gecko” and a roaming Gecko for the fans along with tons of giveaways. At the Buffalo Chip’s location, the #13 GEICO Toyota Camry NASCAR will be on display.

Participants can also see the custom-built Gecko bike created by Paul Teutul Jr. of the Discovery Channel’s television show “American Choppers,” as well as have a chance to win the Buffalo Chip Victory bike sponsored by GEICO.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. The company is celebrating its 75th anniversary this year. GEICO handles auto insurance coverage for 10 million private passenger auto policies and insures more than 16 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to