JANESVILLE, WI – August 2, 2011 – (Motor Sports Newswire) – Thor is proud to announce the release of our 2012 line. Recognized as the gold standard in premium racewear, our products are purpose-built to meet the demands of today’s top riders and racers. With team riders like 2011 SX Champion Ryan Villopoto, you can rest assured that every Thor product isn’t just rider tested, it’s championship proven.
To learn more about additional Thor products including gloves, helmets, boots, goggles, and more, visit thormx.com today!
All products are now available through your local Parts Unlimited dealership. To find a Parts Unlimited dealer close to you, click HERE.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.
About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.