Drag Specialties and Parts Unlimited Gear up for 71st Annual Sturgis Motorcycle Rally

JANESVILLE, WI – July 28, 2011 – (Motor Sports Newswire) –  The world-renowned Sturgis Motorcycle Rally reaches its 71st Anniversary this year starting August 8th, 2011. Held in and around the city of Sturgis, S.D., this weeklong gathering attracts riders and enthusiasts from around the globe, and you can be sure Drag Specialties and Parts Unlimited will be heavily involved, providing on-site assistance at dealerships throughout the area.

“We are proud to support our dealers at the Sturgis Rally,” said Greg Blackwell, VP of Sales for LeMans Corporation. “This is a huge event that is like no other. The sales opportunities for the dealers in the area are incredible and we are happy that we can support them with our vendors, our trucks and displays and our sales people. Dealer support is our priority as the dealers are the backbone of our business.”

Devoted to the industry and its enthusiasts, Drag Specialties and Parts Unlimited will be in Sturgis as well as Rapid City leading up to and throughout the festival.  The Drag Specialties semi trucks will be on display and fully staffed from August 3rd to the 14th at J & P Cycles in Sturgis (1650 Lazelle St.) and at Black Hills Haley-Davidson in Rapid City (2820 Harley Drive).

On the metric side, Parts Unlimited will have their truck at Sturgis Yamaha (2695 Lazelle St.) from August 4th to the 6th and at then at Rice Honda in Rapid City (301 Campbell St.) from August 7th to the 10th. Both stops will include vendor displays from brands like Thor, Icon, Moose Racing, Z1R, and many more. There will also be knowledgeable staff on-hand to help you with any questions you may have.

So be sure to stop by one of the many dealerships in the area to check out all that Drag Specialties and Part Unlimited have to offer.

About Drag Specialties
Drag Specialties is an industry-leading distributor of aftermarket parts and accessories for American V-Twin and Harley-Davidson® motorcycles. Two things go hand in hand at Drag: quality and quantity. Drag Specialties offers the widest selection of premium parts and accessories with unbeatable service.

If it’s new, innovative and — above all — top quality, Drag Specialties will have it. And that’s coming from a company where guarantees are more than simply expected — they’re understood.

The foundation that Drag was built on over 30 years ago is the same foundation that will carry them into the future. Drag Specialties is made up of people who have been living and breathing V-Twins since they could walk.

About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.


1 Comment

  1. Drag was the best, but I think they got to big for breech-es when they told us small dealers to Go Away, We Don’t Want or Need You Anymore… Unless you are going to place a $10,000 order to stay in Good Standing….They had a lot of new dealers start up, ordering parts like crazy, but most of the New Guys are now History and most of us little guys are still here… Bob, Righteous Cycle, Wonderful Newton, WI. since 1983

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