ATVs and the Fourth of July Weekend

The ATV Safety Institute Wants You to Be Safe, Not a Statistic

IRVINE, CA – June 30, 2011 – (Motor Sports Newswire) –  The ATV Safety Institute wants every Fourth of July weekend ride to end with good memories and, to ensure that happens, enthusiasts need to abide by eight Golden Rules. The fact is that Consumer Product Safety Commission statistics show that 92 percent of all ATV-related fatalities stem from dangerous behavior.

The ASI’s eight Golden Rules outline the right way to ride:

  1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.
  2. Never ride on paved roads except to cross when done safely and permitted by law. ATVs are designed to be operated off-highway.
  3. Never ride under the influence of alcohol or drugs.
  4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people.
  5. Ride an ATV that’s right for your age.
  6. Always supervise riders younger than 16. ATVs are not toys.
  7. Ride only on designated trails and at a safe speed.
  8. Take a hands-on ATV RiderCourse and the free online E-Course. Visit ATVSafety.org or call 800.887.2887.

Tragically, nearly 90 percent of youth ATV-related injuries happen when a child is on board an adult-sized ATV, instead of one of the many readily available youth models.

“The Fourth of July weekend should mark our nation’s founding and be a long weekend for Americans to enjoy themselves, not an anniversary forever remembered for a hospital visit,” said Tim Buche, president of the Specialty Vehicle Institute of America. “Riding ATVs can be just as much fun as anything you’ll do this weekend, as long as you make the right choices and stay safe. We’re also mindful that friends with ATVs might be getting together with friends who have never ridden, but this isn’t the time to jump on and just give it a try. The only first ride anyone should ever take is through the ASI’s ATV RiderCourse and there is no reason not to take it.”

The half-day, hands-on course is free for buyers of new ATVs from ASI member-companies. Most major manufacturers pay an incentive to take the course, in the form of cash or merchandise certificates valued at $100. To enroll in an ATV RiderCourseSM, visit www.atvsafety.org. The incentives are designed to encourage participation but the free training is a lifelong offer and available to all family members.

Besides practicing safe riding skills on an actual riding range, riders can virtually brush up on ATV safety principles with the ASI’s E-Course. There are three age-specific e-learning courses to choose from: adults, teens, and children. The courses include videos and interactive games to make them fun and effective learning experiences for all age groups.

The All-Terrain Vehicle Safety Institute® develops rider training programs and promotes the safe and responsible use of ATVs. The ASI® works to reduce crashes and injuries resulting from improper ATV use. Formed in 1988, the ASI is a not-for-profit division of the Specialty Vehicle Institute of America®. For safety information or to enroll in the ATV RiderCourseSM nearest you, visit www.atvsafety.org or call (800) 887-2887.

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