Become a Master of Mud at Camp Dirt

Dial For Men Invites Men to Get Their Dirt On at Camp Dirt

SCOTTSDALE, AZ – June 3, 2011 – (Motor Sports Newswire) – To celebrate all things grimy, and the men who love to get outside and get dirty, Dial® For Men has created the ultimate Man’s weekend getaway at C Lazy U Ranch in Granby, Colorado. Appropriately called Camp Dirt, this action-packed weekend adventure is Dial® For Men’s official thank you to those who treat grit, grime, dirt, and sweat as evidence of time well spent. Camp Dirt’s inaugural season will be from August 26 – 28, 2011.

During Camp Dirt, attendees should expect to welcome dirt and mud into their lives with open arms and can anticipate participating in a slew of mud-splattering activities including:

  • Bulldozer Drag-Racing:  Heavy machinery meets finish line and checkered flag.
  • Digging with Dynamite: Dirt, explosions, enough said.
  • Paintball ‘Pocolypse: A high speed round robin no holds barred, every man for himself paint ball wielding massive showdown.
  • Mudslide Speedway: No machines, no toys, no obstacles.
  • ATV Rodeo: Kick up some terrain, and tear through a course of mudtasticness.
  • Swamp Bowl: The greatest sport alive with lots and lots of mud. It’s how every football game should be played.

To claim a spot at Camp Dirt, simply visit Dial® For Men on Facebook and enter the Camp Dirt Sweepstakes before July 8, 2011. Ten (10) people will be selected to attend Camp Dirt, and each person will receive two tickets, one for themselves and one for their filthiest friend! To increase the chances of winning a spot, those interested can enter once daily, invite friends to enter (each friend who enters gives the original entrant 10 extra entries), or submit a video reciting the Filthocratic Oath via YouTube for ten (10) additional entries. Only those who believe that dirt makes the man, and wear their filth proudly need apply.

For more information, visit

Henkel in North America

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

CONTACT:  Rachel Cone-Gorham, 1-646-723-2506

SOURCE: Dial For Men