Arctic Cat Launches E-Commerce Website for U.S. Market

Consumers Now Able to Shop Online at www.arcticcat.com

MINNEAPOLIS, MN – June 01, 2011 – (Motor Sports Newswire) – Arctic Cat Inc. (NASDAQ: ACAT) has launched its Parts, Garments and Accessories (PG&A) online store at www.arcticcat.com for the United States market. Consumers now have the convenient option of shopping online for a full range of Arctic Cat PG&A products. These orders may be delivered to homes or a nearby Arctic Cat dealer. Arctic Cat expects to expand the e-commerce site to accommodate Canadian shoppers by late summer.

“We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat’s products and product information at any time,” said Mary Ellen Walker, vice president and general manager of Arctic Cat’s PG&A division. “Our dealers will also benefit by receiving online orders without making the investment in building their own internet store.”

From dirt to snow, Arctic Cat is making online shopping easier to match the perfect product to enthusiasts’ riding style and machine. The benefits of Arctic Cat’s online store include:

  • Convenient 24-7 shopping: Online orders are fulfilled within 24 hours, enabling consumers to receive their order within three to five days.
  • Easy navigation and product search functions: Parts may be located by category, model year or model name, color or size.
  • Secure, confidential and reliable: Built-in security measures protect consumers’ information. The system currently accepts payment with Visa, MasterCard, American Express, Discover and PayPal.
  • For dealer pick-up orders, consumers simply choose a dealership within a 150-mile radius where they will pick up their order.

Arctic Cat selected Shopatron’s Coex Freedom technology to support the e-commerce site’s fulfillment. The Arctic Cat online store also features PartStream, ARI’s new, consumer-friendly lookup and ordering system which offers a quick search tool, intuitive illustrations and an extensive collection of parts diagrams dating back to 1974. This feature simplifies consumers’ searches for the exact part required, regardless of the age of their machine.

About Arctic Cat Inc.
Arctic Cat Inc. designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat(R) brand name, as well as related parts, garments and accessories. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.arcticcat.com.

Forward-Looking Statements
The Private Securities Litigation Reform Act of 1995 provides a safe harbor for certain forward-looking statements. The Company’s Annual Report, as well as the Report on Form 10-K, its Quarterly Report on Form 8-K and other filings with the Securities and Exchange Commission, the Company’s press releases and oral statements made with the approval of an authorized executive officer, contain forward-looking statements that reflect the Company’s current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or those anticipated. The words “aim,” “believe,” “expect,” “anticipate,” “intend,” “estimate” and other expressions that indicate future events and trends identify forward-looking statements. Actual future results and trends may differ materially from historical results or those anticipated depending on a variety of factors, including, but not limited to: product mix and volume; competitive pressure on sales, pricing and sales incentives; ; increase in material or production cost which cannot be recouped in product pricing; changes in the sourcing of engines; interruption of dealer floor plan financing; warranty expenses and product recalls; foreign currency exchange rate fluctuations; product liability claims and other legal proceedings in excess of reserves or insured amounts; environmental and product safety regulatory activity; effects of the weather; general economic conditions and political changes; interest rate changes; consumer demand and confidence; and those set forth in the Company’s Annual Report on Form 10-K for the year ended March 31, 2010 under heading “Item 1A. Risk Factors.” The Company does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

SOURCE: Arctic Cat Inc.

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