7UP Partners with Captain America and Gives Fans the Chance to Win Motorcycles All Summer Long

Enter Online at WINCAPSBIKE.com for a Chance to Win One of 13 Motorcycles

PLANO, TX – June 2, 2011 – (Motor Sports Newswire) – Joining forces with Marvel Studios, 7UP today announced the launch of the “Rev Up with 7UP and Captain America” sweepstakes. Fans can release their inner Super Hero and visit wincapsbike.com for a chance to win one of 13 Harley Davidson motorcycles that will be given away throughout the summer. 7UP is a proud sponsor of the highly anticipated “Captain America: The First Avenger” which opens nationwide on July 22, 2011.

“Through the ‘Rev Up with 7UP and Captain America’ sweepstakes, we’ll give our fans the chance to win a Harley-Davidson® Sportster Forty-Eight™ motorcycle, inspired by the film Captain America,” said David Falk, director of marketing for 7UP. “This partnership brings together the original Uncola and the original Avenger.”

Characters from Captain America: The First Avenger” will also be featured on limited-edition cans of 7UP, Cherry 7UP, Sunkist Soda, Canada Dry and A&W Root Beer. Fans are invited to join the adventure, by collecting all five Super Hero cans featuring Red Skull, James “Bucky” Barnes, Peggy Carter, Howard Stark and Captain America.

Each week, from June 1 through August 31, 7UP will give away one Harley-Davidson motorcycle. To enter the sweepstakes for a chance to win, fans can visit wincapsbike.com. Subject to full Official Rules. No purchase necessary.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is the original Uncola. 7UP is available in regular and diet varieties, as well as Cherry 7UP Antioxidant and Diet Cherry 7UP Antioxidant. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit www.7UP.com or www.drpeppersnapple.com.

About Captain America: The First Avenger:

“Captain America: The First Avenger” will focus on the early days of the Marvel Universe when Steve Rogers (Chris Evans) volunteers to participate in an experimental program that turns him into the Super Soldier known as Captain America. As Captain America, Rogers joins forces with Bucky Barnes (Sebastian Stan) and Peggy Carter (Hayley Atwell) to wage war on the evil HYDRA organization, led by the villainous Red Skull (Hugo Weaving). One of a continuing slate of films being produced by Marvel Studios based on the Marvel characters, “Captain America: The First Avenger” joins “Thor” on May 6, 2011 and “Marvel’s The Avengers” on May 4, 2012.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.

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