Shopatron Highlights 5-Point Customer Experience at OnTarget 2011 Client Conference

SAN LUIS OBISPO, CA – May 12, 2011 – (Motor Sports Newswire) – OnTarget 2011 is a wrap.

A record number of branded manufacturers, fulfillment partners and industry experts attended Shopatron’s annual client conference last week in Shell Beach, Calif., soaking up the sun and more than two dozen presentations focused around the theme: sell more through world-class customer experiences.

During the conference sessions on May 5-6, experts from both Shopatron and some of the company’s partners led discussions on topics such as online marketing, mobile commerce, product reviews, product video and how to leverage Shopatron tools to improve customer experiences and increase overall sales.

Shopatron also unveiled some upcoming product offerings to its network, including a Shopatron mobile app for local order processing, a gift certificates pilot and updates to the store checkout – including guest checkout, PayPal payments and Italian checkout support.

“Brands, multi-door retailers, fulfillment partners, and everyone who participated came away with simple and actionable ways to improve their eCommerce program,” said Ed Stevens, Shopatron Founder and CEO. “We were also able to gather our clients’ collective vision on the future of retail-integrated eCommerce. With the help of this insight, we’ll continue innovating new ways to provide the richest customer experience on the web.”

Along with the formal presentations, Shopatron experts held one-on-one consultations with clients to answer questions about the network, eCommerce and online marketing strategy. Clients also attended industry-based roundtables to discuss the status and trends for eCommerce in industries ranging from specialty toy to powersports.

For recaps of some of the conference’s most popular tracks, visit the Shopatron blog.

Shopatron will also be holding encore presentations from the conference online over the next few weeks. Stay tuned to the webinar section of Shopatron’s website ( for details.


Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron’s retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, which enables in-store pickup capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

For more information, call 866-625-5050 or visit

SOURCE: Shopatron