Congratulations! The Recession is Over?

IRVINE, CA – May 12, 2011 – (Motor Sports Newswire) –  The Motorcycle Industry Council is considering cancelling the recently announced Revive Your Ride! industry promotion. Although the MIC aftermarket members put up a whopping $40,000 worth of cash & prizes to help drive customers into your store, very few powersports retailers have actually signed up.

To show solidarity, the MIC gives you the Top Five Reasons for not participating in Revive Your Ride!:

5) You’re throwing the competition a bone by ignoring this opportunity while they take advantage of it

4) You’ve sold out of everything and have absolutely nothing left to sell

3) You have too many customers already and you don’t want any more

2) The customers you do have aren’t interested in winning money or prizes

And the number one reason for not participating in Revive Your Ride!:

1) You’ve made so much money already that you’re embarrassed by your overwhelming success and don’t want to make any more

But for those powersports retailers who still want to attract customers and make money, the Revive Your Ride! WIN BIG Giveaway promotion will NOT be cancelled and actually runs through June 30th. It’s not too late to sign up. All you have to do is pay the small sum of $25 and you’ll receive 150 entry cards and two promotional posters. This is YOUR program, YOUR promotion; the nearly 300 Aftermarket members of the Motorcycle Industry Council paid for it.

Give your customers one more reason to get on their bike, come to your store and possibly win one of 50 fantastic prizes from the industry’s leading aftermarket manufacturers, importers and distributors:

ACCEL Motorcycle • Advanstar • Aftercare Service Contracts • Airhawk • Avon Motorcycle Tyres North America • Castle Sales • Custom Chrome • D.I.D. • Deltran • EMGO International • Helmet House • Indian Motorcycle • K & N Engineering • Kendon Industries • LeoVince USA • Motorsport Aftermarket Group • Manheim Auctions • National Cycle • Rider Insurance • Roadlok Security • Saddlemen • Sunstar Engineering • SuperTrapp Industries • Tucker Rocky Distributing • Yuasa Battery


The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office in metro Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at


1 Comment

  1. I think we as a “Dealer Body” have been beat down so much over the course of 4 to 5 years-this all started in 2006 going south…..that we all know there is no “Magic Pill” that will cure this ecomonic sickiness. We know that people have to “Feel Good” and have jobs and money to buy our products. Let’s face facts: We are the first to feel a slow down in the economy and last to feel when it really picks up…. What we sell is not like Food-Clothing-Shelter…..transportation which will be a car, suv, or truck.

    Not to be negative….but we SELL FUN!!! When is it going to get fun again???? It is NOT fun selling stuff for cost, working with 60% less employees, and at the end of the month very little profit 0 or a loss. I have been in several business before powersports and it really seems that we have a lot of people which love to say their in the “Powersports Business”–but most of them are NOT business people use to dealing with A/R ,A/C, Pro-rated expenses, pro rated taxes pro rated ins., accounting accurals, rent, lights, heat, phone, a/c, etc. as factors to each dept.
    Perhaps MIC best interests would be served to offer these class so that dealers would understand that a large number of them are not REALLY making money when you consider the just some of the above Factors.

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