Players go Bar-to-Bar in the Ultimate Motocross Racing Video Game
AGOURA HILLS, CA – May 10, 2011 – (Motor Sports Newswire) – THQ Inc. (NASDAQ: THQI) today released MX vs. ATV® Alive TM, the next offering from the 10 million unit-shipped MX vs. ATV series. This new title features enhanced physics, intense bar-to-bar action, and an in-game digital store that allows players to customize their game experience with a myriad of downloadable items, bikes, tracks and more. MX vs. ATV Alive is available for the Xbox 360® video game entertainment system from Microsoft and the PlayStation®3 computer entertainment system for a suggested retail price of $39.99 (U.S.). James Stewart’s personal motocross compound has been meticulously recreated and will be offered as a free digital download to consumers who buy a new copy of the game at launch.
MX vs. ATV Alive is the most realistic incarnation of the franchise, due in large part to upgrades made to the game’s physics engine. The newly added bar-to-bar functionality allows for more bone-jarring, intense collisions between riders. A leveling system enables players to evolve and upgrade their rider via an experience system which awards points for position, jumps, passes, and other variables. Along with including more than 50 professional riders, other franchise features have returned including track deformation and the Rider Reflex control system.
“MX vs. ATV Alive features action-packed gameplay, tons of new features, and finely tuned, intuitive controls which we are certain will appeal not only to our hardcore fans but also newcomers to the franchise,” said David Schwartz, General Manager of THQ Digital Studios Phoenix.
The game’s innovation doesn’t end with its development, as MX vs. ATV Alive also features a new digital download strategy. “Our ‘a la carte’ online distribution method gives players the flexibility to expand their gaming experience their way,” said Michael Lustenberger, Vice President, Global Brand Management – Online/Digital. Players will be able to download free digital items and purchase new content, including vehicles featuring real-life racing brands such as Yamaha, Suzuki, and KTM.
THQ Inc.(NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, MX vs. ATV, MX vs. ATV Alive and their respective logos are trademarks and/or registered trademarks of THQ Inc.
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The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to MX vs. ATV Alive, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2010 and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.