HOPKINS, MN–(Marketwire – Apr 26, 2011) – Viper Motorcycle Company (PINKSHEETS: VPWI), a wholly owned subsidiary of Viper Powersports Inc., will participate and display product at the 2011 Desert Storm Poker Run at the Nautical Inn Resort in Lake Havasu City, Arizona. This is an annual event bringing together some of the most significant performance boats from across the nation. Ilmor provides high performance marine engines for many of the participants and, based on our joint venture, also provides the proprietary all billet 152 cubic inch engine for all Viper motorcycles.
Terry Nesbitt, President of Viper, stated, “This is our second year to co-promote and brand with Ilmor at this event and promises to be an ongoing effort to develop our relationship. We are excited to be invited and hope to bring credibility with our products to such an impressive event.”
According to Paul Ray, President, Ilmor Engineering Inc., “We have been a supporter and participant in this outstanding event for many years. It provides us the opportunity to support our customers and display our products to a very enthusiastic audience. Viper will co-display with us during the Desert Storm Street-Party Thursday night, and at the Nautical Inn Resort for the rest of the weekend. This style of event offers Viper and Ilmor a perfect chance to raise awareness of our joint venture. The new Ilmor designed, 152cu-in billet aluminum engine is an industry first offering incredible power, advanced oil/air cooling and superior reliability. We continue to be excited about our partnership with Viper Motorcycles and look forward to a long and successful relationship.”
Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. A joint venture partnership with Ilmor Engineering (www.ilmor.com) provides design, technical development and support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of high-performance engine expertise, ensuring Vipers’ long term success as America’s newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company’s websites are www.viperpowersports.com and www.vipermotorcycle.com.
The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.