GE Capital Offers New Business Intelligence Tools to Drive Efficiencies in Selling Large-Ticket Durables

Provides Detailed, Real-Time Monitoring of Retail Activity Across Large Networks

HOFFMAN ESTATES, IL – April 27, 2011 – (Motor Sports Newswire) – GE Capital, Commercial Distribution Finance (CDF), the leader in floorplan financing to thousands of dealers in North America, is enhancing its online business intelligence tool for technology distributors and manufacturers of large-ticket durable goods. Analytics Online provides detailed metrics and real-time reports on retailers in more than 10 industries, including marine, motorsports, electronics and appliances, and lawn and garden.

“Manufacturers and distributors are operating in a slow-growth, cost-constrained environment today,” said Jeff Malehorn, president and CEO of CDF and a GE company officer. “These companies are very interested in using data and technology to help them drive efficiencies through their large dealer networks.”

Analytics Online, a complimentary tool that premiered in late 2010, allows manufacturers and distributors to more effectively monitor the sales, inventory, credit use and other important performance drivers of each dealer. Launching in the second quarter and with enhancements that will continue to be rolled out through the end of 2011, an advanced analytics tool will provide expanded historical data, more metrics and added data filtering and customization.

Don Heidemann, the treasurer of recreational vehicle maker Winnebago Industries, Inc. (NYSE: WGO) in Forest City, IA, noted that the data could be a useful input when making decisions about production or inventory distribution. “If we find that models that used to sell in less than 30 days are sitting in the dealer’s lot for 60+ days, it might make it easier for us to decide to speed up production of one of our top-selling models while cutting back on less popular ones,” he said.

Analytics Online also allows the manufacturer to determine in real time which dealers are performing according to expectations by examining the upward and downward trends in outstanding dealer invoices. Based on this information, the manufacturer might reach out to the high-performing dealers to benchmark their sales techniques or take note of their product mix, then use those findings to help the struggling dealers in its network.

About GE Capital

GE Capital, Commercial Distribution Finance provided more than $30 billion in financing to 30,000 distributors and dealers across the Americas in 2010. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management, e-commerce services and related financial products. For more information, visit or follow company news via Twitter (@GEInventoryFin).

CDF provides financing and related services for a wide variety of industries, including the following:

  • Agriculture,
  • Electronics and appliances,
  • HVACR equipment,
  • Lawn and garden,
  • Marine,
  • Motorsports,
  • Musical instruments,
  • Office products,
  • Recreational vehicles,
  • Security products,
  • Sewing and vacuum equipment,
  • Spas,
  • Technology products, and
  • Trailers.

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit or follow company news via Twitter (@GECapital).

GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company’s Web site at


GE Capital, Commercial Distribution Finance
Mark Chesney, 847-747-6518
GE Capital, Americas
Lisa Tibbitts, 203-956-4582