Deeley Harley-Davidson Canada Names DAC Group H-D1TM Factory Custom Program Launch Partner

TORONTO, ON – April 26, 2011 – (Motor Sports Newswire)DAC Group is proud to announce that it has been named as the agency partner for Deeley Harley-Davidson® Canada for the introduction of the H-D1™ Factory Custom Launch campaign. The iconic motorcycle brand launched the campaign in Canada on the 19th of April.

The H-D1™ Bike Builder allows current and potential customers to completely design their own factory customized Sportster® 1200 C motorcycle. Enthusiasts are encouraged to build the dream bike that suits their personal style.

Harley-Davidson® has long emphasized individualization and customization of their products. H-D1™ puts design control in the hands of the customer. The H-D1™ Factory Custom Program has already launched in the US. The Bike Builder will be available in Canada in both French and English.

Dom Bovalino, Marketing Director at Deeley Harley-Davidson® Canada commented, “we are tremendously excited to bring H-D1™ to Canada, and to have DAC Group as partners in this launch. We are confident that the plan that we have created with DAC Group will make the Canadian launch as successful as it has been in the US.”

Ken Dobell, DAC Group’s President of Digital says that the agency shares in this excitement. “We are extremely proud to produce work for a brand so greatly admired as Harley-Davidson®. Their vision for integrated advertising and their customer-centric emphasis closely aligns with our own. We look forward to launching this campaign and to providing expert digital council to Deeley Harley-Davidson® Canada.”

DAC Group conducted a social media research project for the motorcycle manufacturer in late 2010. Supporting the H-D1™ launch in Canada, DAC Group will manage a scope of work that is inclusive of a custom Facebook tab, SEM and display advertising in addition to the Facebook piece as well as article syndication initiatives and a link to the H-D1™ Bike Builder microsite.

The work will be handled by DAC Group’s Toronto office.

About DAC

Founded in 1972, DAC Group ( is Canada’s largest, and one of North America’s leading, digital and directory agencies with offices in Toronto, Montreal, Calgary, Vancouver, Rochester, Louisville, New York and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.