CHICAGO, IL – April 11, 2011 – (Motor Sports Newswire) – Tony Scott, the company’s founder and current President and CEO, stated they are taking the motorsports marketing and sponsorship platform and expanding on it to achieve higher returns for their clients.
Drive Motorsports International provides marketing, sponsorship and consulting services to major corporations, areas of the military and many consumer brands that market through motorsports.
“We have been around for a few years now and have been growing just below the surface and now we are starting to break through as a formidable agency that is fundamentally strong,” said Mr. Scott. “We are different; we are an edgy creative agency that explores new ways of generating ROI in motorsports. In today’s motorsports market place, a lot of companies have the ‘been there done that’ syndrome or have not achieved the ROI that they expected. There is tremendous value in motorsports and many companies don’t truly know how to take full advantage of it. Most people know that a traditional motorsports sponsorship involves logo placement and signage, and that will always be a part of motorsports, that will never go away, and there is significant value there. We however take those traditional concepts and turn them into something revolutionary; we take it to a whole new level. We are coming out with new ideas nobody has seen before and we will always be developing new ways of pushing what is possible. We are the new age motorsports marketing agency.”
“The difference between us and our competition is very clear,” said Mr. Scott. “We structure our deals to focus on sales and providing trackable revenue increases through motorsports. In other words, we make money for our clients through motorsports. We’re not talking about a little bit of money either. We’re talking about 10:1 ROI ratio possibilities. We recently built a program with a new sponsor for the Grand-Am Rolex Daytona Prototype team we work with and we established an 8:1 ROI with at least half of that being hard cash money that was 100% trackable on the back end. These are strong ratios for the motorsports industry where some current NASCAR team sponsors wish they could be at 3:1,” Mr. Scott stated.
Drive Motorsports International is the go-to agency for any company or brand that is looking at the motorsports segment, either as a new potential sponsor to the sport or current sponsors looking for better results. “We are quite universally used, we work with smaller companies with smaller budgets and we work with larger companies with large budgets,” stated Mr. Scott. “Any size company should be able to get involved in motorsports and achieve success.” Drive Motorsports International listens to the clients that call on them and learns about their current strategies and objectives and then goes to work to build one off completely customized solutions specifically fit for the client. “We don’t charge anything to consult and build programs for the clients that call on us. We only charge a commission if a program is executed and there is a spend. So any company can contact us and learn how Drive Motorsports International can help their bottom line and explore what areas to take advantage of and how.” Drive Motorsports International also manages and maintains the programs they build throughout their term and ensures the set milestones are reached while handling all of the measurement metrics and ROI reporting.
“We strongly focus on proper alignment with all of the companies we work with, we talk with brand marketers everyday that are uneducated when it comes to motorsports. They think motorsports means NASCAR or NHRA, but there are so many other areas of motorsports that may align better. We talk to people that have never heard of the American Le Mans Series or the Grand-Am Series or even Off Road Racing and some have never even heard of INDY CAR, and these are areas that can offer significant returns and are considerably cheaper than say NASCAR and they are rapidly growing in popularity as well.”
“You know, a lot of people are slamming NASCAR and claiming the ratings are down, the attendance is down and the younger audience has dropped off the map. The truth is that NASCAR is still very popular and offers a very significant value to sponsors if handled properly,” stated Mr. Scott. “The problem I see is that the marketers in the sport are not being creative enough and aren’t thinking out side of the box. There are a lot of old timers that we have all learned from and respect very much that just aren’t embracing the new age of motorsports and how to effectively market in it. It’s like the Star Wars quote ‘When I left you, I was but the learner, now I am the master,'” Mr. Scott joked. It seems to be true though; Drive Motorsports International is emerging and is expanding to keep up with demand. “We are a younger, aggressive and edgy agency. We have younger executives that get the new age of motorsports and its demographic and we see where it is going.”
The company said in June that it expects its overall revenue to grow to $50 million in the next five years, including expanding overseas.
SOURCE: Drive Motorsports International