MIC Offers Free E-Card to Powersports Retailers to Help Launch Revive Your Ride! WIN BIG Spring Giveaway

Free downloads available to get the word out to customers

IRVINE, CA – April 11, 2011 – (Motor Sports Newswire) –  To promote the industry’s Revive Your Ride! WIN BIG Spring Giveaway the Motorcycle Industry Council has free downloads for powersports retailers and service providers including a free, animated e-card, along with posters, banners, stickers, post cards, press release template, logos, web banners and more. The Revive Your Ride! WIN BIG Spring Giveaway begins April 15, and offers retail customers nearly $40,000 in prizes.

“This free Revive Your Ride! e-card is the perfect way to let customers know about the giveaway and invite them to your dealership,” said Cam Arnold MIC vice president, communications. “This year’s Grand Prize is a $5,000 pre-paid MasterCard that can be used exclusively at participating motorcycle/aftermarket retailers. Twelve additional pre-paid cards will also be given away, with the amounts ranging from $100 all the way up to $2,000. Thirty-seven additional product package giveaways run the gamut from leather jackets and helmets to windshields to security systems, motorcycle lifts, exhaust systems, battery chargers, gift certificates, an Apple iPad and much more. All prize packages can be seen at mic.org/reviveyourride. What rider or prospective rider wouldn’t be enticed to visit their local dealer for a chance to win one of these 50 great prize packages?”

The MIC invites retailers to take advantage of the e-card and other free tools to tell customers and friends about the Revive Your Ride! WIN BIG Spring Giveaway. The e-card can be viewed and downloaded at www.ReviveYourRide.org/-eCard. The MIC will create free personalized versions that include the retailer’s name. Requests for personalized e-cards should be emailed to ryr@mic.org.

Funded by the MIC Aftermarket members, Revive Your Ride! is the first industry-wide promotional campaign designed to help raise consumer awareness about special powersport retailer sales, incentives and activities across the nation to help increase floor traffic. Retailers can find complete promotion information and download logos, digital art and other promotional items at www.mic.org/reviveyourride.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit Revive your Ride! at mic.org/reviveyourride.