CUPERTINO, CA – April 5, 2011 – (Motor Sports Newswire) – Ducati North America is proud to announce its third consecutive quarter of motorcycle sales growth, beginning 2011 with a 68 percent Q1 retail sales increase over the same period in 2010.
Ducati’s strong start to 2011 continues a trend of consistent growth in the Italian manufacturer’s most important foreign market. The positive sales figures in North America represent the entire 2011 model lineup, an important signal that growth has been driven by demand for every single model.
“We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most popular new product, the Diavel, which arrived in dealer showrooms late March.”
The fantastic Q1 results fall in line with Ducati’s 2011 sales plans. The coming month’s sales will also be fueled by the new Monster 1100EVO and Multistrada 1200 Pikes Peak Special Edition, supported by several key activities. Ducati has named April “Diavel Ride Month,” during which motorcycle enthusiasts will have the opportunity to experience the new Diavel firsthand through dealer test-ride experiences. June also marks Ducati’s return to the Pikes Peak International Hillclimb, where the Multistrada will compete for an overall victory in the race to the clouds. Additional marketing programs will be announced soon surrounding a riding experience for the Diavel and Multistrada models, as well as the North American launch of the new Monster 1100EVO.
For more information about Ducati North America and its line of sporting motorcycles, please visit www.ducatiusa.com.
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, Diavel and Hypermotard. The company’s motorcycles are sold in more than 80 countries worldwide, with a primary focus in the Western European, North American and Japanese markets. Competing in MotoGP since 2003, Ducati won both the Constructors’ and Riders’ world titles in 2007. For more information, please visit our web site at www.ducati.com