Auction123 Receives Top Honor as the Best Online Inventory Marketing Tool in the 2011 Dealers' Choice Awards

Auction123 was announced as the recipient of the 2011 Diamond Award Winner for Best Online Inventory Marketing Tools as voted by dealership personnel around the country

FOR LAUDERDALE, FL – April 4, 2011 – Auction123, an inventory management and marketing provider for dealers of all vehicle categories since 2001, is proud to announce it has been named the number one provider of Online Inventory Marketing Tools in Auto Dealer Monthly’s 2011 Dealers’ Choice Awards.

“The Dealers’ Choice Awards offer dealers and their employees the opportunity to make their collective voice heard and bring some well-deserved recognition not only to the great products and services that are vital to the day-to-day operations of the dealership, but also to the people behind those products and services,” said Harlene Doane, editor of Auto Dealer Monthly. “Auto Dealer Monthly is honored to be able to recognize some of the best in the industry. Auction123 has every reason to be extremely proud of their products, services and staffs.”

This marks the third year in a row in which Auction123 has been recognized in these awards, as recipients of both the Platinum and Gold award in 2009 and 2010 respectively. “To receive the Diamond Award this year is a great honor,” stated Auction123 C.E.O Ray Basha. “Our software has evolved around the requests and suggestions of our dealers. The success of Auction123 depends solely on the success of our dealers. Our team understands the best way to ensure our dealers’ satisfaction is to provide exemplary service to each and every dealership we work with. To be recognized with the highest designation possible by dealers who use or have used our solutions, validates that our efforts are paying off.”

This is the seventh year Auto Dealer Monthly has held the Dealer’s Choice Awards, which recognize the most highly-regarded vendors, suppliers and finance companies in the retail automotive industry, as voted on by dealers and dealership personnel. This year a total of 54 awards were presented to 45 companies in 21 distinctive categories of products and services. Dealers and dealership personnel rated providers in each category in four areas: 1) the product or service provided, 2) customer support and service, 3) the overall value for dollars spent, and 4) whether the dealer would recommend the provider.

Auction123 was also honored this year by PowerSports Business Magazine as a Nifty 50-Top Products & Services for 2011 in recognition of the Auction123 Facebook Application. Nifty 50 award winners are selected by the editors of PowerSports Business Magazine and their sister consumer magazines, all powered by Affinity Media.

About Auction123, Inc. ( Founded in 2001,, Inc. is the leading provider of end-to-end business solutions and services targeted at the Automotive, Powersports, RV, Commercial Truck, Aircraft and Marine industries.’s complete on-site and self-service collection methods, along with their unparalleled web-based software, offer dealerships a centralized solution for managing their online inventory and data distribution. also offers seamless integration between the Dealer Management System (DMS), the dealer’s website(s), eBay Motors, Craigslist, Facebook, and over 350 third-party marketplaces. For more information visit,