The new position adds to services available for MAG companies
IRVINE, CA – March 30, 2011 – (Motor Sports Newswire) – Motorsport Aftermarket Group (MAG), a family of leading brands and businesses in the motorsport industry, announced today the creation and fulfillment of a new Creative Director role in the hiring of Ross Berlanga.
Berlanga comes to the company with a long history in the automotive sector, most recently working with MagnaFlow Exhaust Products and KTC Media Group. The new role gives MAG’s expanding marketing department a creative service option to provide to its family of businesses. In particular, the new role will provide company support in areas like print and digital creative development, web design, video, social media expansion, and much more.
Eric Anderson, MAG’s VP of Sales and Marketing said “The messages and delivery mechanisms for today’s branded marketing campaigns are changing rapidly and we want MAG brands to have every advantage as the economy strengthens. Adding this new Creative Director role helps share and leverage fundamental branding tactics, but also successful new technologies and techniques. We welcome Ross because he brings new skills and extensive experience with him from the automotive industry.”
“I’m excited to be apart of the MAG Family” stated Berlanga, “I’m looking forward to assisting our brands in any of their creative needs. With my hard parts background and passion to design anything that goes with a motor, I’m eager to help strengthen our brand images in all market segments. Adding creative services to its brand portfolio is one more step toward MAG’s synergistic growth.”
Companies operating in coordination with MAG include Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, Mustang Motorcycle Products, and DragonFire Racing among others.
About Motorsport Aftermarket Group
Founded in 2000 and headquartered in Irvine, Calif., Motorsport Aftermarket Group (MAG) is a family of leading brands and businesses in the motorsport industry. MAG businesses and brands operate worldwide as independently managed business units. MAG businesses and brands work together in product design and development, marketing and advertising, and special events, and receive support from the MAG corporate office in the areas of business development, finance, sourcing, information technology, sales, marketing and administration. For more information, visit www.maggroup.com.