Autonomy Meaning Based Marketing Platform Selected by Michelin North America

Leading Tire Manufacturer Uses Autonomy to Drive Revenue and Customer Satisfaction

SAN FRANCISCO, CA – March 30, 2011 – (Motor Sports Newswire) – Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Michelin North America has selected Autonomy’s Meaning Based Marketing platform to transform their web presence. A long-time Autonomy customer, Michelin selected Autonomy’s web content management and rich media solutions, including TeamSite, LiveSite, and Virage MediaBin, to deliver an intelligent and engaging web presence to its customers, partners, and suppliers in North America.

Autonomy’s web content management platform contains all the elements required to deliver a modern, next-generation web experience, including capabilities to support content. Powered by Autonomy’s Intelligent Data Operating Layer (IDOL), Autonomy TeamSite, LiveSite and Virage MediaBin allow businesses to truly understand their customers, act on these insights, and continually optimize their web presence to maximize results.

“We’re excited to deepen our relationship with Michelin,” said Rafiq Mohammadi, CEO of Autonomy Promote. “Autonomy Meaning Based Marketing empowers businesses to engage with customers based on a true understanding of their customers’ preferences, intent and behavior.”

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About Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs 21,400 and operates 18 major manufacturing plants in 16 locations.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market.  Autonomy’s technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy’s software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.

Autonomy’s customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds Banking Group, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit to find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

SOURCE: Autonomy Corporation plc