Attention All Families With Youth Riders

AMA ‘Kids Just Want to Ride’ Video Contest & Family Capitol Hill Climb: Two opportunities for you to help promote and protect the future of youth riding!

‘Kids Just Want to Ride’ Video Contest

PICKERINGTON, OH – March 29, 2011 – (Motor Sports Newswire) – Create a video on why “Kids Just Want To Ride,” and your family could win a trip to Washington, D.C.!

If you have a child age 12 or under who loves to ride motorcycles or all-terrain vehicles (ATVs), then the American Motorcyclist Association (AMA) and the All-Terrain Vehicle Association (ATVA) want to hear from your family on why “kids just want to ride!”

In an effort to get Congress to exempt youth-model motorcycles and ATVs from the Consumer Product Safety Improvement Act (CPSIA) of 2008, the AMA and ATVA are asking young riders and their families to take action! That’s because unless the CPSIA is repealed or modified, it will effectively ban the sale of youth-model motorcycles and ATVs at the end of 2011 due to concerns about the lead content of some parts.

Kids—tell your parents you want to enter the contest and get them to help. Your parents will need to submit your video for you.

Contest Dates: Wednesday, March 23 – Sunday, April 24, 2011.

Join your fellow riders at the AMA Family Capitol Hill Climb:
Thursday, May 26, 2011

The American Motorcyclist Association (AMA) and the All-Terrain Vehicle Association (ATVA) invite all youth riders and their families to attend the AMA Family Capitol Hill Climb on Thursday, May 26, at the nation’s Capitol in Washington, D.C.

The AMA Family Capitol Hill Climb is an event focused on promoting and protecting the future of youth dirtbike and all-terrain vehicle (ATV) riding. The day will begin with a press event where the winning “Kids Just Want To Ride” video will be played. Following that, all attendees will have the opportunity to meet with their congressional representatives to urge support for the Kids Just Want to Ride Act—legislation that, if approved by Congress, would exempt youth-model motorcycles and ATVs from the CPSIA.

This is an opportunity you do not want to miss! Anyone with an interest in protecting the rights of youth riders is encouraged to participate in this event—you do not have to submit a video to attend.

Please let the AMA know by Thursday, May 12, if you plan to attend the AMA Family Capitol Hill Climb. We would be glad to help you with your visit. For details, trip planning assistance, and help arranging a meeting with your member of Congress, call the AMA’s Grassroots Team at (202) 742-4310 or e-mail us at

‘Kids Just Want To Ride’ Video Contest Details

  • Submit Your Video

    Submitting your video is as easy as 1, 2, 3!

    1. Make your video. Eligible videos must be no longer than 30 seconds, contain at least one young rider 12 years old or younger, and include the following script, either verbally or graphically: “My name is [insert name]. I promise I will not eat my [motorcycle or ATV, depending on what the child rides]. Kids just want to ride!”

    2. Upload your video to and copy your YouTube video’s web address.

    3. Click here to access the AMA Alert. Select “Go” in the Take Action Box at the bottom of the page, and paste your YouTube video url in the “Video URL” box.

    It’s that simple! Be sure to submit your video before midnight Eastern Daylight Time on Sunday, April 24, 2011.

  • Prizes

    Grand Prize Winner: One (1) first-place winner will receive a trip for three (3) to Washington, D.C., to be the guests of honor at the AMA Family Capitol Hill Climb on Thursday, May 26. The winning video will be showcased at a press event and the winner will have an opportunity to discuss his or her passion for riding with U.S. Rep. Denny Rehberg (R-Mont.), who introduced the Kids Just Want to Ride Act legislation. The trip package includes: round-trip coach air transportation for three (3) from a major airport closest to the winner’s home to Washington, D.C., as determined by the AMA; round-trip airport transfers by taxi and two (2) nights accommodations at a local hotel determined by the AMA (single room); and daily breakfast, lunch and dinner for three (3).

    Runner Ups: One (1) second-place winner will receive a $500 gift card to One (1) third-place winner will receive a $100 gift card to

  • What Is The CPSIA?

    The Consumer Product Safety Improvement Act (CPSIA) of 2008 bans the making, importing, distributing or selling of any product intended for children 12 and under that contains more than a specified amount of lead in any accessible part. It also requires that all children’s products undergo periodic testing by independent laboratories approved by the Consumer Product Safety Commission (CPSC), which is responsible for implementing the law.

    The CPSC has delayed enforcing key portions of the law until after the end of the year. Unless the CPSIA is changed by then, the sale of youth-model motorcycles and ATVs will effectively be banned. For a complete history of the issue, click here.

  • How You Can Help


    You and everyone you know who is concerned with the future of youth riding can help by attending the AMA Family Capitol Hill Climb on Thursday, May 26 and by urging your U.S. Representative to co-sponsor H.R. 412, the Kids Just Want to Ride Act of 2011. To take immediate action, use the AMA’s alert, available here. If your Representative is already a co-sponsor, please use the AMA alert to send them a thank you letter.

  • Contest Rules

    1. No purchase necessary. Individuals submitting eligible videos must be residents of the United States 18 years of age or older. American Motorcyclist Association (“AMA”) membership is neither required for entry nor will it increase the individual’s chance of winning. Employees of the AMA, the All-Terrain Vehicle Association (“ATVA”) the American Motorcycle Heritage Foundation (“AMHF”), their respective Boards of Directors, and members of each of their immediate families are not eligible. Void where prohibited or restricted by law.

    2. The competition will begin officially on Wednesday, March 23, 2011.

    3. To be eligible, all entries must be received by midnight Eastern Daylight Time on Sunday, April 24, 2011. Submit as many different videos as you wish.

    4. To submit your video, use the AMA alert by clicking here.

    5. By submitting a video, you will be entered in the competition, and will be deemed to have agreed to abide by these rules. All entries become the property of the AMA and may be used for future purposes.

    6. Videos will be judged on creativity, originality, message delivery, quality of sound and video.

    7. A panel of AMA judges will select the top three videos. These videos will then be made available to the public for online viewing on the AMA’s website and the AMA’s YouTube channel.

    8. The winners of the AMA Kids Just Want to Ride video competition will be notified by telephone, e-mail and/or certified mail. All decisions are final. The odds of winning are determined by the total number of eligible entries.

    9. The winning video will be showcased at the AMA Family Capitol Hill Climb on Thursday, May 26, 2011.

    10. If the winner of any prize cannot be reached after a reasonable effort has been made, he or she is found to be ineligible, or he or she does not comply with these rules, that winner will be disqualified and, if applicable, an alternate winner may be selected. By entering this drawing, the Entrant (as defined below) shall be deemed to have given the AMA, or anyone it chooses, the unlimited, transferable right and license to use all of the Entrant’s video submissions (whether such video submissions received a prize or not) for any purpose whatsoever in all media, worldwide, and without further compensation. No substitution of prizes or cash equivalents are permitted at the election of the winner. The AMA shall have the right to make prize substitutions at its discretion, in which case an alternate prize shall be awarded at the discretion of the AMA. All federal, state and local taxes, laws and regulations apply, and each winner shall bear sole responsibility for paying any applicable taxes which he/she owes. Winners shall be provided with a Form 1099 IRS tax document for the retail value of any prizes won. For purposes of these rules, the term “Entrant” shall include the eligible individual submitting the video and any relative of such individual, including but not limited to such person’s children or minor over which he or she has custody or control.

    11. Each Entrant agrees to the “General Conditions/Release” section set forth below these rules. The AMA does not make, nor is it responsible for, a warranty or a guarantee with regard to any prize, including but not limited to a warranty of merchantability or fitness for a particular purpose. The AMA reserves the right to amend, revise, and interpret these rules as it sees fit.

    12. For the name of the winners go to, or contact the AMA’s Grassroots Team by e-mail at

  • General Conditions / Release

    Each Entrant (as defined above) entering this competition, by submitting one or more videos, or who seeks to create such a video for submission, agrees to release the AMA and its officers, directors, agents, shareholders, affiliates, suppliers, distributors, and employees from any responsibility or liability in connection with any loss, accident, or death incurred in connection with the filming of any videos or anything else undertaken for purposes of entering this competition. All actions undertaken by an Entrant for the purposes of entering this competition are the sole and complete responsibility of the Entrant.