Sedici Technical Apparel – European Flair Hits American Shores

Italian Inspired Design and Innovation Are the Hallmarks of Sedici

BENICIA, CA – March 29, 2011 – (Motor Sports Newswire) –  Cycle Gear, Inc. is pleased to introduce the Sedici brand of race inspired motor apparel. With an emphasis on fit, features and performance, Sedici is right at home on the track – or the street.

Utilizing the finest materials and exceptional design methodology, Sedici features an extraordinary range of jackets, pants, gloves and 1-piece suits for men and women who demand the best.

The Sedici line of apparel brings an informed and sophisticated European sensibility to our range of offerings,” said Dave Bertram, President and CEO of Cycle Gear. “We searched the world and considered many options before finally choosing Sedici, and we are very pleased to be the exclusive retailer of this amazing brand in America.”

Italian inspired style, technological innovation and old-world workmanship, are all elements of Sedici. A special emphasis on leather-craft distinguishes the product with essential features like multi-stitched seams, CE-approved armor and the finest race-grade leathers. In addition to its leather apparel, Sedici produces a well-developed textile selection to augment the collection.

This level of design and style often come at a premium price, but the talented designers at Sedici have used their decades of experience in motorcycle apparel development to create a range that is as equally extraordinary for its value to the savvy rider.

Additionally, Sedici offers an un-heard of “Lifetime Warranty” on all of its products.

Sedici motorcycle apparel is available exclusively at Cycle Gear stores nationwide and at

Experience the complete line of Sedici apparel during Cycle Gear’s National Premiere Street Night: Saturday, April 16th at all Cycle Gear locations.

About Cycle Gear, Inc.

Cycle Gear, established in 1974, is the nation’s largest purveyor of motorcycle apparel and accessories with 97 stores in 26 states, and a dynamic on-line presence at Well-known for its “100% Satisfaction Guarantee” and “No Hassle 7-Day Helmet Exchange” Cycle Gear is an employee-owned company dedicated to the sport and spirit of riding.

For more information please contact:
Leigh Anderson – PR Coordinator
707.747.5053 ext. 885

SOURCE: Cycle Gear, Inc.