SHELTON, CT – February 7, 2011 – (Motor Sports Newswire) – Could going bald actually be a good thing? Thanks to the team at BIC, through their BIC 4 GOOD program, going bald is a great thing!
BIC has teamed up with the men of Orange Country Choppers (OCC) as part of the 2011 BIC 4 GOOD program to ask Americans to shave their heads in support of the Make-A-Wish Foundation, a leading charity that grants the wishes of children with life-threatening medical conditions.
BIC first partnered with OCC for the production of a custom made motorcycle, themed after the BIC® Flex4™ men’s razor, for an episode of “American Chopper: Senior vs. Junior,” which airs tonight, February 7, 2011 at 9 p.m. EST on the Discovery Channel. As part of this episode, the men of OCC shaved their heads, mustaches and beards for BIC 4 GOOD to benefit the OCC Foundation during a taping of their hit show.
“OCC has a long-standing relationship with the Make-A-Wish Foundation, and we are happy to continue to support them through the BIC 4 GOOD campaign,” said Paul Teutul, Sr., founder of Orange County Choppers. “BIC’s reputation as a high-quality, reliable brand and the sleek design of their BIC Flex4 razor seemed like natural fit for us.”
From February 7, 2011 through June 30, 2011, BIC will make a donation to the Make-A-Wish Foundation for every submission on the BIC 4 GOOD website (www.bic4good.com). To submit an entry, simply upload a video or photo of your newly shaved head, or for those who are a little razor shy, participate by shaving virtually. BIC’s donations will vary by submission type, with $400 donated for every video, $40 for a photo and $4 for virtual shaves, with a minimum guaranteed donation of $50,000, up to a maximum of $75,000.
“America loves the crew from OCC and the folks here at BIC can see why. Clearly they have big hearts, and were excited about going bald for a good cause on national TV,” said Jamie Kistner, senior brand manager – Shavers, BIC Consumer Products USA. “The Make-A-Wish Foundation is a cause close to Paul Sr.’s heart and BIC 4 GOOD is thrilled to support it this year.”
Consumers will also have the chance to win, as part of a national sweepstakes promotion launching in April 2011, a trip to the Sturgis Motorcycle Rally, in Sturgis, South Dakota. Orange County Choppers owner, Paul Teutul Sr., will present the sweepstakes winner with keys to a brand new OCC custom-designed BIC Flex4 Chopper.
About BIC 4 GOOD
To celebrate the BIC Flex4 razor, BIC launched the BIC 4 GOOD program (http://www.bic4good.com), an initiative that asks Americans to shave their heads—for real or virtually—and in turn BIC Flex4 makes a donation on their behalf to charity.
About The Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation® grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation®, visit wish.org and discover how you can share the power of a wish®.
Visit www.orangecountychoppers.com, for more information about OCC.