Male Mid-Life Crisis Leads to Increase in Adventure Tourer Bikes, Reveals Swinton Bikes

MANCHESTER, UK – January 23, 2011 – (Motor Sports Newswire) – Swinton Bike Insurance has seen an increase in BAMBis (Born Again Middle Aged Bikers), insuring Adventure Tourer bikes, as the male menopause causes the Tourer to become the number one choice for middle aged men.

An online survey of 1200 respondents, completed by the motorbike insurance retailer discovered that, 16% of BAMBi’s are looking to insure these Adventure Tourer bikes over any other, with this model of motorcycle becoming the UK equivalent of the Harley Davidson which came in fifth place with 9% of the vote.

The list of top 5 bikes for BAMBi’s:

  1. Adevnture Tourer
  2. Honda SP1/2
  3. KTM Super Duke
  4. Suzuki GS6
  5. Harley Davidson

The survey also revealed that more and more men are turning to motorbikes when they turn 40, as 33% of respondents said they would prefer a bike over a car. The Adventure Tourer bike provides these men a chance for a literal adventure, as they offer a comfortable journey, making the possibility to travel long distances easier, essential criteria for any BAMBi.

Anthony Aronin, Head of Swinton Bike Insurance said, “It’s great to see a resurgence in middle aged men turning to motor biking, as it provides a great way to inject excitement into your day to day life. When buying your new bike it’s important you search for the best insurance deal to fit your needs”.

About Swinton

  • With 603 branches nationwide Swinton is the UK’s largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

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