BUFFALO, NY – January 24, 2011 – (Motor Sports Newswire) – Dunlop is announcing that Erion Racing will serve as the new distributor for road race tires in the western U.S. effective today. Erion Racing enjoys a successful, decades-long presence in the USA road racing scene, and the company has earned a stellar reputation for its deep level of racing expertise. Racers and track riders east of the Mississippi River will continue to be served by Race Tire Services, which is headed by Steve Brubaker.
Dunlop’s selection of Erion Racing in this new capacity underscores its strong confidence in the company’s abilities to service racers at the numerous tracks spread across the western U.S. Erion Racing will announce their plans for track coverage throughout this region in the near future.
“We are very excited about partnering with Dunlop in this new capacity,” said Erion Racing principal Kevin Erion. “We view this as an endorsement of the high caliber of our company and personnel, and we will bring the same level of effort toward making this new enterprise a success as we have in our past championship-winning racing efforts. We are bringing on Rick Mitchell to head up this new program, and he’s a longtime industry veteran with loads of experience and a huge passion for the sport. He’s spent his entire working life in the motorcycle industry, most notably 24 years in the Parts and Accessories Division at American Honda, so he certainly has a wealth of experience in working with sales, inventory, promotions and more just a great fit for what we’re doing with Dunlop.”
Mitchell said, “I’m really excited about joining the Erion team and working in this capacity. I enjoyed my road racing experience way back in the day, and I’ve never lost touch with the excitement and energy that you always find at the track. This is a great match for all involved, and I’m looking forward to this new endeavor.”
Dunlop’s goal is to continue to deliver world-class products and service to road race and track-day participants, and Dunlop believes the assistance Erion Racing will bring to these efforts will greatly enhance the experience for all those involved. For more information, visit Erion Racing on the Web at www.erionracing.com or call 1-800-700-3599.