Most Authentic, Accessible Experience in 10 Million Unit-Selling Series’ History
AGOURA HILLS, CA – January 19, 2011 – (Motor Sports Newswire) – THQ Inc. (NASDAQ: THQI) today announced MX vs. ATV® AliveTM, the next groundbreaking installment in the 10 million unit-selling franchise, is scheduled for release on the Xbox 360® video game entertainment system from Microsoft and the PlayStation®3 computer entertainment system for a suggested retail price of $39.99. Featuring an enhanced physics engine and the most authentic motocross racing experience to date, MX vs. ATV Alive will be supported by an unprecedented digital content distribution strategy upon its scheduled launch in May 2011.
“With innovative technological advances and an unparalleled variety of content, the MX vs. ATV franchise has always led the pack in the off-road racing genre,” said Danny Bilson, THQ Executive Vice President of Core Games. “This year, MX vs. ATV Alive is bringing fans the features they asked for, along with a robust content distribution strategy that offers a great new way for gamers to specialize their experience.”
“MX vs. ATV Alive introduces a new Bar-to-Bar gameplay mechanic that allows players to physically fight for the lead by going elbow-to-elbow and banging handlebars,” said Michael Lustenberger, THQ Vice President of Global Brand Management Online/Digital. “Combined with the smoother controls and refined terrain deformation, the intense rider collision will make this the most realistic and accessible motocross game yet.”
About MX vs. ATV Alive
MX vs. ATV Alive will take THQ’s leading original franchise to exhilarating new heights with Bar-to-Bar racing, enhanced physics and the next step in downloadable content distribution. The new Bar-to-Bar racing mechanic allows for increased physical contact between riders so players can battle for position on the track like never before, creating the most intense, realistic racing experience yet. Featuring an advanced version of the franchise’s celebrated physics engine, MX vs. ATV Alive will deliver refined terrain deformation and smooth, intuitive controls that will appeal to newcomers and hardcore fans alike. MX vs. ATV Alive will also employ an “a la carte” method of digital content distribution that allows players to pay for only what they want to play. And for the first time in the series’ history, MX vs. ATV Alive will feature a prominent motocross athlete on the cover and in a variety of in-game videos: two-time AMA Supercross Champion James Stewart. MX vs. ATV Alive will deliver the ultimate motocross racing experience when it releases on Xbox 360 and PlayStation3 for a suggested retail price of $39.99 on its scheduled launch in May 2011. For more information on MX vs. ATV Alive, please go to www.mxvsatv.com.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, MX vs. ATV, MX vs. ATV Alive and their respective logos are trademarks and/or registered trademarks of THQ Inc.
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The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the MX vs. ATV Alive video game, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.