10-year company veteran brings proven leadership skills
MINNEAPOLIS, MN – January 19, 2011 – (Motor Sports Newswire) – Arctic Cat Inc. (NASDAQ: ACAT) has promoted Brad Darling, 45, to vice president and general manager of its snowmobile division, effective January 1, 2011, assuming duties previously filled by retired CEO Christopher Twomey.
In his new position, Darling is responsible for leading and growing Arctic Cat’s snowmobile business, building and executing a global strategy, and identifying and developing new and differentiated products and services that deliver on Arctic Cat’s financial and strategic objectives.
“The combination of Brad’s proven sales and leadership skills, and his deep knowledge of our industry and Arctic Cat’s business, gained through more than a decade with the company, make him an ideal choice to lead our snowmobile division,” said Claude Jordan, president and CEO of Arctic Cat. “I look forward to his continued contributions, as we work to achieve further gains in Arctic Cat’s operational performance and competitive position.”
Most recently, Darling has served as the company’s North American sales director since May 2008, where he focused on strengthening the sales team and dealer network, and growing Arctic Cat’s market share for both snowmobiles and all-terrain vehicles (ATVs) during a worldwide recession.
Before that, Darling had been Arctic Cat’s national sales manager for Canada since October 2004. In this position, he successfully rebuilt Arctic Cat’s Canadian dealer network, raising Arctic Cat to a strong #2 snowmobile market position, and more than doubling the company’s ATV market share.
Darling joined Arctic Cat in May 2000 as a district sales manager. He also previously spent 10 years in the lawn and garden industry.
Darling grew up in Canada in the power sports business, working with and around snowmobiles his entire life. He worked in a family dealership for more than 18 years, starting at the age of seven. He even began racing at the age of six on an Arctic Cat Kitty Cat youth model snowmobile.
About Arctic Cat
Arctic Cat Inc. designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat® brand name, as well as related parts, garments and accessories. Its common stock is traded on the Nasdaq Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.arcticcat.com.
The Private Securities Litigation Reform Act of 1995 provides a safe harbor for certain forward-looking statements. The Company’s Annual Report, as well as the Report on Form 10-K, its Quarterly Report on Form 8-K and other filings with the Securities and Exchange Commission, the Company’s press releases and oral statements made with the approval of an authorized executive officer, contain forward-looking statements that reflect the Company’s current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or those anticipated. The words “aim,” “believe,” “expect,” “anticipate,” “intend,” “estimate” and other expressions that indicate future events and trends identify forward-looking statements. Actual future results and trends may differ materially from historical results or those anticipated depending on a variety of factors, including, but not limited to: product mix and volume; competitive pressure on sales and pricing; cost and availability of financing for the Company, our dealers and our suppliers; increase in material or production cost which cannot be recouped in product pricing; changes in the sourcing of snowmobile engines from Suzuki; warranty expenses; foreign currency exchange rate fluctuations; product liability claims and other legal proceedings in excess of insured amounts; environmental and product safety regulatory activity; effects of the weather; overall economic conditions; and consumer demand and confidence. The Company does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.