Cyclechex Teams With Dealerspike.com to Offer Motorcycle History Reports Through a Vast Array of Dealer Websites

NEW YORK, NY – January 18, 2011 – (Motor Sports Newswire) – Sparta Commercial Services, Inc. (OTCBB: SRCO) announced today that its subsidiary, Cyclechex, has entered into an agreement with Dealerspike.com, a major provider of website commerce solutions exclusively for retail dealers in the powersports industry, to offer Cyclechex motorcycle history reports to all visitors to the participating powersports dealer websites they service and host.

Dealerspike.com is the fastest growing web development company in the powersport industry and has become the leader in custom website design, marketing and consulting for powersports dealers throughout North America. DealerSpike currently serves some of the largest and most successful powersports dealers in the country. With the agreement of their clients, Dealerspike.com will be incorporating direct links to Cyclechex.com for the purchase of motorcycle history reports at all participating dealer websites. Jim Mason, VP Business Development of DealerSpike, stated, “We’re excited to add Cyclechex motorcycle history reports to our client offerings. This report adds another level of comfort for customers to purchase motorcycles they’ve chosen with confidence through our clients.”

Commenting on the new relationship, Anthony Havens, CEO of both Sparta and Specialty Reports, said, “We’re very pleased and enthusiastic about this new relationship with Dealerspike.com. When we launched the new Cyclechex product a few short months ago, we believed that in addition to strong consumer interest, there would also be a great response among retail dealers, as well as those companies that have established business relationships with dealers, and the new agreement with Dealerspike.com is only the most recent example of that reality. In fact, our constellation of Cyclechex affiliates and marketing partners is growing rapidly, and we feel confident that with the support of companies like Dealerspike.com, the Cyclechex Motorcycle History Report product will generate excellent and continuously growing revenues for us over time.”

About Dealerspike.com:
DealerSpike is a World-Wide Digital Advertising Company focused on helping dealers increase sales and service profitability through online digital advertising and training. We provide beautiful, powerful, distinctive web solutions and tools to dealers. Our expertise comes from real-world dealership experience and a passion for listening and responding to our dealers’ needs in the marketplace. DealerSpike is focused on helping dealers drive more traffic to the showroom, phone, and internet for less cost.

About Sparta Commercial Services, Inc.:
Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to title histories and salvage information for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.

SOURCE: Sparta Commercial Services, Inc.

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