Viper Motorcycle Company Launches New Website

Viper Apparel Line Now Available

HOPKINS, MN – January 13, 2011 – (Motor Sports Newswire) – Viper Motorcycle Company (OTCC: VPWI.OB), a wholly owned subsidiary of Viper Powersports Inc., announces the launch of its new website at www.vipermotorcycle.com. The new site features the 2011 MY Diamondback powered by the Ilmor Viper 152 engine, galleries and videos, recent articles from the motorcycle industry, and also features a dealer login for access to Technical support, service manuals and other related documentation on line.

The company has entered into an apparel marketing and supply agreement with MA Apparel, Inc. to develop, inventory and supply a complete line of Viper apparel. The initial line of Viper clothing is now being offered for sale online.

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Vipers’ long term success as America’s newest domestic OEM of motorcycles. Viper Motorcycle Company website is www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements, which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

SOURCE: Viper Powersports Inc.

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