San West & CountyImports.com Announce Profit Improvement for the Holiday Season

Un-Audited Net Income Grows by 17%

SAN DIEGO, CA – January 13, 2011 ( Motor Sports Newswire – San West Inc. (OTC.BB: SNWT), an emerging leader in the off-road vehicle (ORV) industry, today announced that un-audited net income for its partner website www.CountyImports.com reached $214,000 during the 2010 holiday season, representing an improvement of approximately 17% over 2009.

Gross sales for the period remained on par with 2009, when sales for the winter months were the highest in company history and management is very encouraged by its ability to generate substantially higher margins from a similar revenue base. Key factors responsible for driving strong sales and increased profitability during the 6-week period ending 12/31/10 include: higher sales volume and revenue per-unit, successful implementation of an aggressive keyword marketing campaign, exclusive availability of new, higher margin products, and an improved consumer experience facilitated by an enhanced e-commerce platform and strengthened CRM customer service system.

Jesse Gonzales, President of CountyImports.com, added: “I’m excited to announce that our 2010 holiday season was the most profitable in CountyImports.com history. This time of year is traditionally the busiest for our business and it is extremely encouraging to see that we were able to stay on pace with last year’s sales volume while improving efficiencies to the extent that net income for the period grew significantly.”

Mr. Gonzales added: “Over the past 12 months, CountyImports.com has successfully undertaken a series of aggressive strategic initiatives targeted at promoting our product offering to the widest consumer audience at the lowest possible cost, optimizing the customer experience on our website, reducing overhead, and securing exclusive distribution rights for high-margin products in the hottest sectors of the ORV marketplace, including motorized scooters. Our substantial labor and capital expenditures are producing extremely favorable returns and I look forward to updating the public on our stellar performance in 2010 as well as the New Year as data becomes available for dissemination.”

About San West, Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company’s web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West’s retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit www.CountyImports.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Forward-Looking Statements
This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.

Source: San West, Inc.

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