Cyclechex Partners With SprocketList.com to Promote Motorcycle History Reports to Millions of Users

NEW YORK, NY – January 05, 2011 – (Motor Sports Newswire) – Sparta Commercial Services, Inc. (OTCBB: SRCO) announced today that its subsidiary Cyclechex has formed a strategic alliance with www.SprocketList.com.

SprocketList.com, part of the Raceway Media network of online classifieds websites, will feature integrated links to Cyclechex (www.cyclechex.com), enabling SprocketList.com’s visitors to quickly and easily purchase Cyclechex’s exclusive motorcycle history reports as an added feature to their listing or to help in confidently making a purchase.

SprocketList.com President and CEO Joe Tripp commented on the alliance, saying, “Integrating motorcycle history reports into the buying or selling process is a key part of our overall strategy to make SprocketList the number one motorcycle classifieds network. The SprocketList approach to online classifieds is unique in that it encourages a relationship between the buyer and the seller, but the addition of resources like Cyclechex Motorcycle History Reports really adds a layer of confidence to the entire transaction, which in turn increases customer satisfaction and repeat use — paramount goals for SprocketList.”

Anthony Havens, CEO of both Sparta and Cyclechex, said, “This relationship with SprocketList means that exposure to the value of the Cyclechex Motorcycle History Reports will dramatically increase among enthusiasts and retail powersports dealers, given the exceptionally large audience that SprocketList.com attracts. We expect that with access to a network of classifieds sites yielding nearly 1 million unique visitors viewing over 70 million pages per month, this alliance will add significantly to the current volume of sales of Cyclechex reports.”

About SprocketList.com:

Launched this past September, SprocketList.com is an online classified advertising website focused on the powersports market. It offers powersports enthusiasts an easy-to-use platform for buying or selling motorcycles, ATV’s snowmobiles, personal watercraft and associated gear, parts and accessories. Basic listings are always free, and there’s never a fee for buying. Advertisers have the option to upgrade their ads to include premium features or to reserve a premier position on top-level pages. Ads placed on SprocketList.com are visible throughout an entire network of classified sites powered by Raceway Media (www.racewaymedia.com).

About Raceway Media, LLC:

Raceway Media is a multimedia publishing firm serving the racing and performance enthusiast industries with expertise in creating online marketplaces for passionate enthusiast groups. Raceway utilizes proprietary technology that allows it to integrate its online marketplaces into a growing list of over 100 partner websites including Autoweek, SPEED, and a number of sanctioning bodies and tracks nationwide.

About Sparta Commercial Services, Inc.:

Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to detailed product ownership and usage reports for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.

SOURCE: Sparta Commercial Services, Inc.

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1 Comment

  1. Sounds like CarFax for motorcycles. With so many sportbikes crashed and not reported to insurance or the DMV, how does it work? When a dealer takes a unreported crashed sportbike in trade, the SprockeList report will say “NO insurance claim or traffic incident reports” How does that give the buyer confidence? How does that help the dealer sell a safer product? Just asking.

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