Outdoor Channel Presents 'ATA TV' at the 2011 Archery Trade Show

America’s Leader in Outdoor TV to Produce & Market ATA Trade Show Television Production

TEMECULA, CA – January 04, 2011 – (Motor Sports Newswire) – Outdoor Channel, America’s Leader in Outdoor TV, today announced that it has been named the official cable network of the Archery Trade Association’s (ATA) Archery Trade Show for the second consecutive year. The Company plans to produce and market “ATA TV,” an entertaining television production that will air during the premier archery and bowhunting event taking place between January 6th and 8th at the Indiana Convention Center, Indianapolis, Indiana. Through this unique platform, Outdoor Channel seeks to promote awareness, appreciation, education and support of all archery activities for future generations.

“We’re looking forward to working with Outdoor Channel for the second time in as many years,” said Jay McAninch, ATA CEO/President. “It was advantageous for us both to build on what was started last year. Through this trade show, every dealer, buyer and manufacturer helps support the ATA’s work with schools, municipalities and state agencies; as well as organizations and individual archers to grow archery and bowhunting. Outdoor Channel is yet another player in this effort as they advance our goals through delivering the industry’s messages in a way that will capture our audience.”

Hosted by archery greats Mark and Terry Drury, along with Ralph and Vicki Cianciarulo, ATA TV features daily updates from the floor of the 2011 ATA Trade Show, public service announcements that describe the ATA’s mission, program interviews with the hottest personalities in the archery world and segments from Outdoor Channel’s best-in-class archery shows.

“Our ATA TV partnership with the Archery Trade Association is yet another example of why Outdoor Channel is recognized as the leading entertainment company in the outdoor category,” said Denise Conroy-Galley, Senior Vice President of Marketing and Research, Outdoor Channel. “Outdoor Channel is committed to producing informative and entertaining archery and bowhunting content and has the ability to deliver these messages in a way that will inform and captivate attendees. The ATA is a strong partner, and we’re honored to work with them once again.”

As the official cable network of the trade show, ATA TV is set to broadcast on plasma screens throughout the convention center and in nine surrounding hotels to more than 2,000 hotel rooms, including the Crowne Plaza Hotel Indianapolis, Fairfield Inn & Suites Indianapolis, Hilton Indianapolis Hotel & Suites, Hyatt Regency Indianapolis, Marriott Indianapolis Downtown, Courtyard Indianapolis Downtown, Omni Severin Hotel, SpringHill Suites Indianapolis Downtown and The Westin Indianapolis.

ATA is the leading trade association for manufacturers, retailers, distributors and other professionals in the archery and bowhunting industry. The association owns and manages the ATA Trade Show, the largest and longest running archery and bowhunting trade show worldwide. The ATA has served its members since 1953.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

SOURCE: Outdoor Channel Holdings, Inc.