Advanstar Communications Awards List Management to Infogroup | Edith Roman

PEARL RIVER, NY – January 04, 2011 – (Motor Sports Newswire) – Infogroup, the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced that Advanstar Communications has awarded its portfolio of BtoB lists to Infogroup | Edith Roman, effective January 1, 2011. Notable publications in the Advanstar portfolio include: Medical Economics, Pharmaceutical Technology, Dealernews, Dermatology Times, Formulary, License, Motor Age, DVM Newsmagazine and Dental Products Report. The previous list manager was MeritDirect.

Advanstar Communications Inc. is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Through its portfolio of more than 40 top trade and technical publications, Advanstar provides access to corporate executives, middle managers, engineers, R&D and healthcare professionals, and other key decision makers in industries such as energy, hospitality, merchandising/retailing, medical, pharmaceutical, chemical, healthcare, printing, veterinary, and utilities. In addition, Advanstar maintains a list of attendees to leading industry expositions, and offers a masterfile of 2.6 million postal addresses, 1.7 phone numbers and over 1 million email addresses.

“We are thrilled to be working with Advanstar and to represent their prestigious portfolio to the direct marketing community,” said Tito DiFilippo, Chief Operating Officer of Infogroup | Edith Roman. “This titan of the BtoB publishing industry delivers innovative products and services for today’s growing companies, and offers quality prospecting data to thousands of BtoB marketers.”

To receive further information, recommendations, list counts or to place an order for any of Advanstar’s multi-channel lists, please contact Rosalie Garcia at 845-731-4175 or rosalie.garcia@infogroup.com.

About Infogroup

Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

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