Come check out the new Sh+T!

CARLSBAD, CA – December 27, 2010 – (Motor Sports Newswire) – SPY+ will be debuting the newest additions to our premiere lineup of premium eyewear at Agenda in Anaheim, CA January 6-7th, 2011.

We’ve got a little bit of something for everyone…come getta’ piece!

The all-new Borough combines vintage styling with unique treatments delivering a piece the hipsters can be proud of.

The Mason is SPY+’s newest take on the semi-rimless sunglass. A true evolution of SPY+’s popular Tice frame, this acetate piece is a great addition to your face.

The Parker is a classic metal aviator frame equipped with awesome fin-shaped temple arms. A cool twist on a traditional frame.

Simple and solid. The Dirk is the newest addition to our steady series. Go fast. Rock hard.

F#$+K THESE ARE AMAZING!

Vintage is the future. For the 2011/12 season, we’ve got new goggles, new colors, a new approach…it’s safe to say this is the new s#!t!

Come check it all out at Agenda.

We added a new member to the family! The all-new Platoon, the biggest, cleanest and most modern SPY+ snow goggle comes with a free bonus lens. Combining patented Scoop® ventilation in an oversized fit and precise optics by Carl Zeiss Vision, the Platoon keeps you looking fresh and seeing clearly.

SPY+ has collaborated with world-renowned Optics by Carl Zeiss Vision, who is the best in class when it comes to optical expertise. This SPY+ lens program provides superior optical performance, clarity and toughness for lens tints and mirrors in all light conditions. Yes, your vision will thank you.

Keep your eye out for SPY+’s collaboration with the artist Push and the Seventh Letter Crew, one of many amazing Platoon models.
This year’s SPY+ line contains an artist series as well as signature pro models.

The premium artist series includes TSL+PUSH, Skinner, Danny Larsen and Darrell Mathes.

Louie Vito, DCP and Eero Niemela all have signature SPY+ pro models available for 2011/2012.

We are proud to announce the SPY+ Ken Block collection. Already a legend in the action sports world, as well as founder of DC Shoes; Ken is now an official ambassador of SPY+. Dropping Summer 2011, SPY+ Ken Block collection of eight premiere styles reflect the spirit of all things Block. This is your chance to join the Block party.

Live thru our lens…

SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY+’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

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