Top Motocross Athletes Jeremy McGrath & Carey Hart Immortalized in Miniature Form in JAKKS Pacific MXS(R) Toy Line

Longtime Leader in Motocross Toys Expands MXS(R) Lines With Top Riders

MALIBU, CA – June 01, 2010 – (Motor Sports Newswire) – The high-flying action and stunts of motocross athletes, Jeremy McGrath, seven-time AMA Supercross Champion, and one of Freestyle’s most recognized names, Carey Hart, will be immortalized forever and in miniature form in the Road Champs MXS(R) toy line from leading U.S. toymaker, JAKKS Pacific, Inc. (NasdaqGS: JAKK). Action figures, motocross bikes and accessories based on McGrath and Hart will hit retailers nationwide starting in Spring 2011.

In addition, JAKKS has also signed the Nitro Circus(R) crew, lead by motocross rider Travis Pastrana, as he and his friends travel around the world riding dirt bikes, base jumping and performing stunts. Nitro Circus MXS products will be available for retail in Fall 2011.

JAKKS’ MXS toy line from its Road Champs division is the #1 brand of motocross toys, delivering the top riders, authentic motocross bikes, and the biggest names in motocross apparel and motorcycle manufacturers.

“I am very excited to be working with JAKKS,” said seven-time AMA Supercross Champion, Jeremy McGrath, “They have a great team in place to produce the best stuff we have ever seen! I am proud to be on the team!”

“Working with JAKKS on my toy line has been a great experience,” said motocross freestyler, Carey Hart. “I loved getting involved and making sure the product line is true to the sport. Kids can take these toys and do the ‘Hart Attack’ and other stunts!”

JAKKS’ MXS line consists of performance bikes with real sound effects, fully articulated rider figures with removable helmets and accessories, stunt bikes that capture the best stunts in the sport, customizable collectible bikes and radio control bikes.

McGrath, Hart and the Nitro Circus crew will join other top motocross athletes in JAKKS’ MXS line-up, including James Stewart, Chad Reed, Ricky Carmichael, Travis Pastrana and Tim Ferry.

About Jeremy McGrath

Jeremy McGrath, seven-time AMA Supercross Champion, exists in a category unlike any other athlete. Boasting seven AMA Supercross Championships, an overall 101 career wins, and five X Games medals, Jeremy is without a doubt the most successful rider in AMA Supercross history. And, his remarkable athletic achievements have helped catapult the sport of Supercross into mainstream culture. But Jeremy’s talents and accolades extend well beyond the track. Jeremy has also become a world class entrepreneur. Among his list of accomplishments, he was the first pro to form and own his own Supercross race team. Not to mention, he is a best-selling author, owns his own toy line, started his own production company, and has his own line of signature shoes. Jeremy has also successfully crossed over into the television and film world. Truly a Renaissance athlete, Jeremy McGrath has the rare ability to succeed in all his endeavors.

For more information on Jeremy McGrath visit www.jeremymcgrath2.hookit.com

About Carey Hart

Carey Hart is perhaps the most recognized name in freestyle motocross. Noted as one of the most innovative riders in the sport, Carey was the first freestyler to ever complete a back flip on a 250cc motorcycle and even invented his own move, the Hart Attack. But his popularity spreads well beyond the limits of the freestyle world. Carey has traveled the globe, been featured in nationwide ad campaigns, as well as appeared in numerous magazines, TV shows, and on the big screen. Perhaps even more impressive are Carey’s numerous successful business ventures which stem from his two biggest passions, tattoos and racing. In honor of these passions Carey has developed both Hart & Huntington Tattoo Company, boasting three locations across the US, and Hart & Huntington Racing which features both Supercross and Off-Road teams. Continuing to push the boundaries of success, Hart has also developed a clothing line and owns a rock club in Las Vegas, NV. All in the name of progression, Carey’s dedication and passion continues to give birth to one triumph after another for both freestyle motocross and entrepreneurial business. For more information on Carey visit www.hartandhuntington.com.

About Nitro Circus

The Nitro Circus is the creative by-product of partners, Travis Pastrana, Gregg Godfrey, and Jeremy Rawle. It is a unique brand of visual entertainment with motocross and freestyle motocross at its core, yet it appeals to anyone who appreciates an adrenalin rush, humor, and stunts that range from ridiculous to unbelievable. After seven highly successful DVD releases, a two year run on MTV broke viewership ratings and brought Nitro Circus worldwide fame. With a live show in full swing in Australia, international distribution of Nitro Circus merchandise and soft goods, and feature films slated for the near future, Nitro Circus has become a fast growing, global, entertainment brand. For more information visit nitrocircus.com and godfreyentertainment.com, its parent company.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific(R), Creative Designs International(TM), Road Champs(R), Funnoodle(R), JAKKS Pets(TM), Plug It In & Play TV Games(TM), Girl Gourmet(TM), Kids Only!(TM), Tollytots(R) and Disguise(TM). JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney(R), Nickelodeon(R), Warner Bros.(R), Ultimate Fighting Championship(R), Hello Kitty(R), Graco(R) and Cabbage Patch Kids(R). www.jakks.com

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific’s business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS’ products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

SOURCE: JAKKS Pacific

CONTACT:
Genna Rosenberg
JAKKS Pacific, Inc.
(310) 455-6235
gennar@jakks.net

Anne-Marie Feliciano
JAKKS Pacific, Inc.
(310) 455-6245
anne-marief@jakks.net

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