Weld Racing Announces Online Sales Using Shopatron's Retail-Integrated eCommerce Solutions

Online sales of the ultimate racing wheels are fulfilled by Weld’s authorized dealers

KANSAS CITY, MO – May 28, 2010 – (Motor Sports Newswire) – Weld Racing, the dominant manufacturer of racing wheels, announced today that they will utilize the retail-integrated eCommerce technology and tools provided by Shopatron, the world’s leading provider of global eCommerce for consumer goods brands, to sell online. This technology allows Weld Racing to offer their customers quick and easy access to all of their products, thereby further promoting the full product line to more customers and stimulating sales.

For over 40 years Weld Racing has shaped a tradition of building Racing and High Performance wheels in the heart of the U.S. Weld uses the most current technology, and gives the customer top quality, true craftsmanship, and excellent customer service. For this reason, Weld’s wheels have the most race wins year after year. Adding eCommerce access for Weld Racing customers via Shopatron continues that quest to supply customers with the best possible service.

“When we decided to sell online, we knew that it would be a challenge to provide the customer with the same high-quality experience that they get in buying from one of our authorized retailers,” said Kyle Fickler of Weld Racing. “But with Shopatron, we didn’t have to compromise. We are able to sell online, then the retailer sends the product to the customer’s home. The customer continues to get our great product paired with the excellent service provided by our dealers.”

As well as providing more options for customers, Weld Racing is committed to supporting local retailers to help increase their sales. Shopatron’s technology is being used to augment, rather than replace, retail sales.

“Shopatron is the perfect solution for a great brand like Weld,” added Ed Stevens, Founder and CEO of Shopatron. “As with other automotive aftermarket brands, their local dealers have been a valuable resource for customers by providing installation, support and other advice. It only makes sense to keep that valuable asset available to customers for online sales. For this reason Shopatron now works with over 70 automotive brands to locally fulfill their online orders.”

About Weld Racing:
Weld Racing LLC began a new chapter of the original Weld Racing brand in November 2008. Weld Racing LLC continues to lead the racing wheel market with technological innovation, superior materials, excellent American craftsmanship, and quality customer service. Whether on the street, the drag strip or the oval track, Weld Racing wheels lead the way with the most racing wins every year on the Weld Racing brand.

Headquarters and manufacturing are located in Kansas City, Missouri where the Weld Racing product is distributed globally. For more information regarding the company and its products, visit www.weldracing.com.

About Shopatron:
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allows its partners to engage consumers with a streamlined experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, whether the manufacturer directly or by their networked local retailers. By offering local fulfillment, delivery is expedited, fulfillment partners are motivated to stock more inventory, and In-Store Pickup is facilitated, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. In addition to Weld Racing, Shopatron’s merchant clients include Berkley Fishing, Callaway Golf, D’Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.

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