Searching for Your Next Car Is a Snap With autoTRADER Mobile App

New iPhone App puts the power of autoTRADER.ca right in the palm of your hand

TORONTO, ONTARIO – May 18, 2010 – (Motor Sports Newswire) – Finding a used car for sale on the go has never been easier with the new automotive iPhone App, recently launched by autoTRADER. Consumers now have access to one of the largest online automotive inventories in Canada – anytime, anywhere. In the first 4 days on the App store, the autoTRADER App became one of the top 10 Free Lifestyle App in Canada.

“We are proud to be the first Canadian automotive media to launch an iPhone App that makes it easy for our mobile users, 85% of whom already use iPhone or iPod Touch to browse autoTRADER.ca,” says Geneviève LeBrun, Vice President of Marketing, TRADER Corporation. “With this new App, we have put over 200,000 vehicles in the palm of the consumer’s hand, and introduced another option to browse for vehicles in addition of searching in print and online.”

The autoTRADER.ca mobile App is free to download both in English and French. The user-friendly mobile App also provides:

  • Fast and simple browse by makes and models, easy search by keyword, and sort by location, price and most recent content
  • View all commercial and private-owner listings, including photos, based on your location
  • Dealer locator by postal code or local proximity-based search using GPS
  • Quick save feature to go back to user’s favorites
  • Contact the seller in one touch

This new mobile search application leverages the power of autoTRADER.ca listings and helps connect dealers with their potential on-the-go buyers.

The application can be downloaded directly to an iPhone from the Apple iTunes App Store™.

About TRADER Corporation

TRADER Corporation (Trader) is a leader in print and digital vertical media and offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. TRADER caters to the automotive, real estate and generalist verticals. Its main print brands include autoTRADER (.ca)™, autoHEBDO (.net)™, Buy&Sell (.com)™, and LesPAC.com. TRADER Corporation is owned by Yellow Media Inc., a subsidiary of Yellow Pages Income Fund (TSX:YLO.UN). For more information about TRADER Corporation, visit www.TraderCorporation.com or for recent news on autoTRADER, follow us on Twitter at autoTRADER_ca or on Facebook at autoTRADER Canada.

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