High Energy, Hot Customs and Celebs at the 2010 Yamaha Boz Bros Custom Bike Show Presented by Silver Star Casting Co.

CYPRESS, CA – April 20, 2010 – (Motor Sports Newswire) – The 2010 Yamaha Boz Bros Custom Bike Show will launch with an exciting twist – the addition of mega lifestyle brand Silver Star Casting Co. as the presenting sponsor.

The Yamaha Boz Bros Bike Show has been an exciting component of Yamaha’s presence at the Red Bull U.S. Grand Prix and the Red Bull Indianapolis GP for the past three years.

The show draws ten amateur custom motorcycle builders and ten professional builders from across the country to compete on site in a publicly judged contest for the best Yamaha custom motorcycles. Twenty heavily customized Yamaha sportbikes are the centerpiece of a festival environment featuring a DJ spinning the latest beats, gorgeous models, and appearances by famed Yamaha racers Ben and Eric Bostrom.

This year, Silver Star Casting Co. will add a new dimension to the show through the addition of celebrity Silver Star sponsored athletes, superstars Luke and Charis Burrett and the Silver Star “Starlets” on site to sign autographs and meet race and custom fans alike. Silver Star will also be raising the stakes on the competition, offering a Silver Star clothing prize pack to the winning builders, and a media sponsorship package and championship ring to the pro builder with the highest combined points.

Established in 1993, Silver Star Casting Co. originated as a jewelry and accessories line forged exclusively for Hollywood’s elite. Today, the brand is one of the most visible names in men’s and women’s fashion with apparel that dominates in action sorts, music and street culture.

“As a brand that’s built for champions, we wanted to show our support for the best bike builders in the country by sponsoring the Yamaha Boz Bros Custom Bike Show,” says Silver Star President and CEO Luke Burrett.

“Because my husband and I are both avid riders, we are thrilled to be working with Yamaha and integrating our personal passion into more moto-inspired clothing for our brand,” adds Silver Star Vice President Charis Burrett.

The Boz Bros Show is all about individuality, just like Ben and Eric!” said Bob Starr, General Manager of Communications for Yamaha’s Motorsports Group. “Whether the owners wrenched on it in their garage, or built it in a professional shop, the Yamaha owners participating in the show have worked hard to turn their motorcycle into a rolling reflection of their personal taste and style. And Silver Star’s cutting edge designs and aggressively independent spirit perfectly captures the vibe and energy of this show and makes the brand a great partner for us.”

You can visit the Yamaha Boz Bros Bike Show Presented by Silver Star Casting Co. at the Red Bull U.S. Grand Prix (July 23-25, 2010) or the Red Bull Indianapolis GP (August 27 – 28, 2010).

Click Here for more information and to enter in the 2010 Yamaha Boz Bros Custom Bike Show Presented by Silver Star.

About Advanstar: Advanstar Communications Inc. is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.”

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