The Dilawri Group – A New Honda Powerhouse Concept Comes to Crown Honda

WINNIPEG, MB, Canada – April 17, 2010 – (Motor Sports Newswire) – The Dilawri Automotive Group will open its 7th automobile dealership — a new Honda Powerhouse — in Winnipeg, in mid-April. The 39,000-square-foot, $10 million facility will be the largest Honda dealership in the region.

Under Honda’s POWERHOUSE concept, the new dealership will sell automobiles on one side and PowerSport Products on the other. Honda cars, trucks, crossovers, hybrids, and SUVs, as well as motorcycles, dirt bikes, cruising, touring and scooters, ATVs (All Terrain Vehicles), PWCs (Personal Water Craft, marine outboard motors, lawnmowers, snow blowers and Power Equipment.

Don Saranchuk, The Dilawri Group Vice President points out, “Many of our existing and new customers will be excited to realize that our new store will feature many Honda motorcycles and products that they can not get anywhere else in Manitoba – so they most certainly will want to check us out!”

Located at 2610 McPhillips Street, in Winnipeg’s North end, it is offering close to 40 new jobs to the local community. The POWERHOUSE store will be called CROWN Honda and it includes complete service facilities and a state-of-the-art body shop in the same complex. It also boasts a café style showroom offering customers hot and cold beverages – in keeping with founder Ashok Dilawri’s philosophy “to treat every customer like an honored guest in our own home.”

The new CROWN Honda will also feature specialized sales people well versed in selling the different range of product. As well there will be specialized service staff and programs, including a motorcycle test drive program. Power Sport Sales Manager Scott Stevenson points out how welcome this new store will be to people in southern Manitoba, “At a recent Motorcycle show in the Winnipeg Convention Centre, all kinds of people were saying how happy they were that they had another Honda alternative to existing stores in the region. They were also surprised and happy to hear that we will be servicing ‘everything’ that we sell!”

“Last year we had a great year in sales, and we are hoping this year will be the same. But, there are challenges in the business. We have to be swift and accurate in reading our clients’ needs and addressing them,” says The Dilawri Automotive Group Owner Ashok Dilawri. “Our business is strong because all the people working with us have contributed to our success.”

About the Dilawri Automotive Group:

The Dilawri Automotive Group, which is celebrating its 25th year in business, was recently named a 2009 winner in Canada’s 50 Best Managed Companies. This is Canada’s leading business awards program, recognizing excellence in Canadian-owned and -managed companies with revenues over $10 million. The awards program sponsors are: Deloitte, CIBC Commercial Banking, National Post, and Queen’s School of Business.

The Dilawri Automotive Group includes six new car dealerships, all located in Winnipeg, MB, Canada: Winnipeg Honda (The Number 1 Honda store in the region for many years), CROWN Acura, SUNSHINE Toyota, DESTINATION Mazda, CROWN Nissan, and the new CROWN Honda PPOWERHOUSE. The Dilawri Automotive Group also has a pre-owned car dealership, The AUTOMAX Pre-owned SuperCentre, plus the Waverly Auto Mall (WAM) Collision Center, a 24-bay glass, paint and auto body center, D-MAX, a 14-bay detailing center, and GAS Performance, a specialty aftermarket and performance accessory showroom with the largest inventory of custom wheels and tires in Winnipeg.

The Dilawri Automotive Group has 245 employees and was founded in 1984 by owner Ashok Dilawri. The company is a strong supporter of local charities, including: The United Way, Winnipeg Harvest, Children’s Hospital, Winnipeg Homeless, Family Resource Centre and others.

For more information about Dilawri Automotive Group, visit:

About Ashok Dilawri:

Ashok Dilawri came to the car sales business, via the hotel industry and automobile leasing business. In 1972, he came to the U.S. from India, with a Bachelor of Science degree from the University of Punjab. He settled in Las Vegas and earned a B.S. in Business and Hotel Administration at the University of Nevada, Las Vegas. He subsequently worked as a Hotel Manager in the U.S. and Canada, for chains such as Hilton, Holiday Inns, and Fairmont Hotels.

Then in 1978, Ashok’s uncle invited him to join his Avis Car Rental Business as a General Manager in Ottawa, Canada. There Ashok acquired experience and interest in the automotive industry. In 1984, Ashok moved to Winnipeg and opened his own American Motors Franchise. He was so successful he was able to buy the store back from American Motors within one year, and in subsequent years acquired and grew his other dealerships.

“Fascination for the business and the competitive spirit got me going and still gets me going every day,” says Ashok. So does family and a strong sense of team spirit. The Dilawri business is family owned and operated. Ashok’s wife, Annu Dilawri, is in charge of Customer Relations for Dilawri Automotive Group. Ashok’s oldest son, 23-year-old Kebeir Dilawri, an honors graduate from Queens University in Canada, joined the family business last year and works in the business office at the SUNSHINE Toyota Dealership.

The Dilawri business philosophy is team oriented. “We have a slogan: ‘Our team beats with one heart.’ It’s a philosophy we talk about all the time. And, we treat every customer like an honored guest in our own home. Those two things are the backbone of the way we do business.”

For further information, please contact:
Rob Glennie
The Dilawri Group
900 – 1717 Waverley Street
Winnipeg MB Canada
(204) 261-9580 x3227

Corporate Spokesperson:
Ashok Dilawri
President and CEO
The Dilawri Group
900 – 1717 Waverley Street
Winnipeg MB Canada
(204) 275-9257 (Direct)