Middle East is untapped market for auto modification and specialty products

March 31, 2010 – (Motor Sports Newswire) – Countries in the Middle East region, especially the GCC, represent one of the largest untapped markets for automotive modification, tuning and specialty products in the world with approximately 8.7 million vehicles in the Gulf region alone.

Realizing this, leading players in this specialized field have been turning their focus to the region with increased presence at trade events and forums. Participation and greater visibility at these networking events are an integral part of their aim to gain a greater foothold into what is a potential high-growth sector.

Specialty Equipment Market Association (SEMA) – the US trade association serving the motor vehicle aftermarket – is spearheading this trend with their continued partnership with Automechanika Middle East. The event, which takes place at the Dubai International Convention and Exhibition Centre from May 25-27 is the region’s premier networking event for the automotive aftermarket industry.

“In this high-income region with a large number of car owners, the demand for modification, tuning and specialty products has great potential,” says Ahmed Pauwels, chief executive officer of Epoc Messe Frankfurt GmbH, organizers of Automechanika Middle East. “The market has been relatively untapped as yet and many potential users of modified and performance-enhanced vehicles are keen to learn more about this appealing industry.”

Automechanika Middle East, with its acknowledged reach across the region’s automotive aftermarket spectrum, is ideally positioned to give international manufacturers of accessories and performance products a comprehensive insight into the business in the Middle East. It also enables local companies to access a wider export market for their specialized products.

“Of late, there has been a big shift in the specializations and modifications industry in the Middle East. With the advent of the Formula 1 in Bahrain, and more recently Abu Dhabi, there is increased interest in high-performance cars. Residents want unique models which are on par with, or even better than the unusual ones they see on the tracks or on display in the garages,” says Mahmut Gazi Bilikozen, senior show manager, Automechanika Middle East.

“We are happy to provide a networking platform through Automechanika Middle East, where industry leaders such as SEMA and other modifiers, tuners, performance-enhancers and specialty equipment manufacturers can network with regional industry professionals and decision makers,” he says

The SEMA Association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, restylers, car clubs and more.

Automechanika Middle East 2010 will feature products and suppliers from across the aftermarket spectrum including Parts and Systems, Accessories and Tuning, Tyres and Batteries, Repair and Maintenance, IT and Management and Service Stations and Car Wash to name a few.

SOURCE: Aftermarket Business