Toyota Outlines Motorsports Activities for 2010; Grass-roots Motorsports Activities to be Enhanced

TOKYO – March 15, 2010 – (Motor Sports Newswire) – TOYOTA MOTOR CORPORATION (TMC), which views motor sports as an ideal medium for conveying the dreams and excitement associated with motor vehicles, announces that it will continue to promote motor-sports activities as a key means of bringing more joy to people through automobiles. TMC’s effort this year will not only reinforce its support for motor sports, but also bolster its grass-roots motor-sports activities, thereby creating more opportunities for people to easily experience the joy that motor vehicles can offer.

In Japan, TMC will seek to win its second consecutive title in the Super GT GT500 class with the Lexus “SC430”, following its victory last year in both the driver and team categories. TMC will also continue to supply engines to the Japanese championship Formula Nippon, the top category of formula car racing in Japan, with the goal of recapturing the title with a Toyota-powered car.

In the United States, meanwhile, TMC will race the Toyota “Camry” in the NASCAR pinnacle Sprint Cup Series. TMC will also aim to win the Nationwide Series, where it has won the manufacturer’s title two times in a row along with winning its first driver title last year. This year TMC will again race its Toyota “Tundra” in the Camping World Truck Series, hoping to extend its winning streak after having already won the manufacturer’s title for four consecutive years.

Grass-roots Motor Sports

TMC will enhance its support of consumer-participation motor sports through its GAZOO Racing(1) activities, which are designed to spread the joy and dreams that motor vehicles offer. A number of programs will be held at the Fujispeedway Motorsports Dream 2010 in late March, and TMC will incorporate feedback from participants to improve the programs and increase opportunities for even more people to participate. In addition, TMC will enter the Lexus “LFA” in the 24 Hours Nurburgring endurance race(2) for the third time. Competing in this grueling race directly will allow TMC to toughen its vehicles, while the hands-on participation of TMC personnel will also help foster the caliber of personnel needed to create outstanding vehicles.

TMC will also continue the Toyota Young Drivers Program (TDP), which aims to train the world-class drivers of the future. This year the program will assist eight drivers, including Kamui Kobayashi, who is expected to make great progress this season.

Furthermore, to promote environmentally friendly motor sports and to improve the efficiency of hybrid systems (including those for production vehicles), TMC will continue developing hybrid systems for motor sports.

For the full details of Toyota’s 2010 motor-sports activities, please see

(1) A project of vehicle-enjoyment website that involves a team of test drivers (led by TMC’s master test driver Hiromu Naruse), who participate in races, develop automobiles and support motor-sports activities.
(2) Official name of this year’s race is the 38th ADAC Zurich 24h Race 2010.
Mar 15, 2010
SOURCE: the Japan Corporate News Network