Can-Am to Sponsor Grand National Cross Country Series for the Next Three Years

Morgantown, WV – March 2, 2010 – (Motor Sports Newswire) – Racer Productions and BRP are excited to announce the return of Can-Am as title sponsor of the 13-stop Can-Am Grand National Cross Country Series (GNCC) series for another three years.

“Our relationship with GNCC racing is quite important for BRP,” commented Yves Leduc, vice president and general manager, North American division. “BRP’s Can-Am ATV brand conveys a strong performance and passion message in the off-road world and we see both those attributes out on the race course at each Grand National Cross Country Series event. We are excited to continue to be a part of the GNCC racer community.”

GNCC racing has seen exceptional growth in both the number of racer entries and fan base during the past three years with BRP, through its Can-Am brand, as title sponsorship. From the opening round in Florida to the concluding race in Indiana, race fans and racers actively support the series.

“The past three years have seen unprecedented growth in our sport due in large part to our relationship with BRP and the Can-Am team,” said Jeff Russell, GNCC Trail Boss. “Can-Am sponsorship enables us to continue to invest in our series. Our team has come to depend on BRP’s Can-Am ATVs to build and navigate the course; they are GNCC tested for sure.”

Along with the renewal of BRP’s sponsorship through its Can-Am brand, several new and exciting additions will be made to the GNCC Sponsor Village as part of this new agreement. A Can-Am Zone – where fans and racers can get information and an up-close view of several Can-Am products – will be available at each of the 13 rounds. Can-Am also becomes the feature sponsor of GNCC Live Timing and Scoring over the Internet. Finally, Can-Am remains the title sponsor of the Can-Am Unadilla GNCC event held in New Berlin, N.Y. and will continue to support RacerTV.

“We are so fortunate to have a title sponsor that understands the value of having a solid television broadcast schedule like Can-Am,” said Jason Hooper, Producer of RacerTV. “Without Can-Am, it would be nearly impossible to get the series on a network of caliber like VERSUS and into over 50 million homes across the U.S.”
In the GNCC Can-Am Zone and a few other select events this year, fans will get an unprecedented opportunity to win a 2010 BRP Can-Am Outlander™ 800R EFI XT™ ATV given away by Racer Productions. Fans will soon be able to register online as well, by participating in a GNCC survey.

The lucky winner will be announced on October 24 during the victory ceremony at the Amsoil Ironman GNCC, the final round of the 2010 Can-Am GNCC Racing Series.

About BRP
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain vehicles and roadsters, as well as Rotax engines and karts. With manufacturing facilities on three continents, BRP products are distributed in more than 80 countries.

About GNCC Racing
The Grand National Cross Country Series is America’s premier off-road racing series. Founded in 1979, the 13-round championship is produced exclusively by Racer Productions. Cross country racing is one of the most physically demanding sports in the world. The grueling three-hour GNCC races lead as many as 1,800 riders through tracks ranging in length from eight to 12 miles, competing for more than $3 million in prizes. With varied terrain, including hills, woods, mud, dirt, rocks and motocross sections, GNCC events are tests of both survival and speed.  For more information, please visit

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.  All other trademarks are the property of their respective owners.

For information:

Chaz Rice
Manager, Public and Media Relations, Can-Am

Racer Productions
Rachel Fluharty
Public Relations