Company Adds Jesse Gonzales, Industry Veteran, Website Development Expert and CountyImports.com Founder, to San West Board of Directors
SAN DIEGO, CA – February 18, 2010 – (Motor Sports Newswire) – San West Inc. (SNWT ) , an emerging leader in the design, manufacturing, sales and repair of off-road buggies, today released forward-looking sales and profit guidance for its e-commerce business during the 2010 Spring and Summer season.
Based on order patterns, increasing traffic and the success of search engine optimization and other marketing strategies, management expects to generate gross profits of at least $650,000 on net sales of approximately $2.1 million between January 1 and August 15, 2010. The company also anticipates logging 1,000 new customer sign-ups and more than 1,100 sales orders during this time-frame. This projection represents a significant increase over previously announced online revenue forecasts for Spring 2010 of approximately $450,000.
Industry Leader Added to San West Board of Directors
San West’s partnership with CountyImports.com continues to drive e-commerce sales to unprecedented heights and management is pleased to announce the appointment of Jesse Gonzales — founder and president of CountyImports.com — to its board of directors effective immediately. Mr. Gonzales is responsible for quickly transforming CountyImports.com into the second largest online dealer of off-road recreational vehicles (ORVs) in the United States with annual revenues exceeding $3 million and more than 25,000 customers. He has deep roots in both the motor-sports and e-commerce sectors and is directly responsible for the sales of over 50,000 affordable ATVs, Gas Scooters, Go Karts and Dirt bikes since 2004, a milestone achieved by very few individuals to date. Jesse is also deeply experienced in the online distribution of affordable family motor-sports goods from the Chinese import market, a key strategic focus for San West.
Mr. Gonzales has been involved with online sales since the late 1990s, when he began learning the intricacies and nuances of eBay and developing winning strategies through trial and error. He has personally designed seven fully integrated e-commerce websites to date. All are equipped with shopping-cart, back-end fulfillment, and educational functionality and predicated on the concept of making the online shopping process equally personal as the in-store shopping process.
Mr. Gonzales also served as national sales manager for Patriot Motor Corporation — a leading ORV distributor in the Western United States — between 2004 and 2006. During this time, he was mentored by motor-sports industry legends including former Indy car driver and owner Dick Simon; Jim White, former driver of Funny Car Racing’s “Hawaiian Punch” team; as well as key members of the executive team, Victory Motorcycles.
“On behalf of the entire San West family, I would like to welcome to Jesse Gonzales to our Board of Directors,” commented Frank Drechsler, Chief Executive Officer of San West. “His unique skill set and deep industry contacts have enabled him to build a leading online retailer in CountyImports.com, which has become a key focus of our company and presents a plethora of growth opportunities for San West going forward. Jesse’s strong business acumen and deep understanding of both e-commerce and the off-road sector make him an invaluable asset to our organization and we are eager to leverage his operational capabilities and insight as we push forward with aggressive growth initiatives.”
Another key factor behind management’s Spring/Summer online revenue forecast is the significant growth in online sales exhibited during the first six weeks of 2010. While January Internet sales exhibit a marked increase over January 2009, online revenues for the first two weeks of February 2010 are already up more than 35% over the corresponding period of 2009.
“I’m excited to announce that online sales are currently exhibiting a significant increase over what CountyImports.com logged during 2009, prior to the launch of our new scooter offering, which is expected to become a substantial new revenue stream for San West Inc.,” Mr. Drechsler added. “Our Internet sales continue to improve by almost every conceivable metric. Moreover, the general consensus amongst our peer group is that market trends are improving and consumer demand for ORVs is finally strengthening after a period of prolonged instability. Due to these facts and our confidence in our relationship with CountyImports.com, we expect stellar online sales to continue through the Spring/Summer season, which is typically the busiest for CountyImports.com.”
About San West Inc.
San West designs, manufactures, sells and repairs off-road buggies, and additionally provides aftermarket performance products and accessories for off-road buggies. Products are sold via three divisions: at retail store locations, via the online store and through its growing dealer network. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.BuggyWorld.net and www.SanWestInc.com.
Certain statements contained herein are “forward-looking” statements (as defined — Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.
SOURCE: San West Inc.